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Google and Facebook are gonna hate Apple’s new privacy-preserving online ads

Apple has outlined a new plan to make online ads private. A new Safari feature, called Privacy Preserving Ad Click Attribution, aims to stop ads from tracking you across the web. The company says the proposed solution will allow advertisers to measure the effectiveness of their ad campaigns on the web without compromising on your privacy. дальше »

2019-5-23 12:50


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Facebook advertisers can target you with data you didn’t even list on your profile

Facebook is sharing personally identifying information that you never submitted to the social network with its advertisers – and you can’t erase it from their records. That’s from a paper (PDF) published by researchers at Northeastern University and Princeton University, who looked into how ad targeting works on Facebook. дальше »

2018-9-28 08:41