Google and Facebook are gonna hate Apple’s new privacy-preserving online ads

2019-5-23 12:50

Apple has outlined a new plan to make online ads private. A new Safari feature, called Privacy Preserving Ad Click Attribution, aims to stop ads from tracking you across the web. The company says the proposed solution will allow advertisers to measure the effectiveness of their ad campaigns on the web without compromising on your privacy.

This effectively means an advertiser can know that you bought an item by clicking an ad — called ad conversion — but won’t posses any identifiable information about you. How online tracking works today It’s no secret that today’s modern web largely runs on…

This story continues at The Next Web

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Google’s new policy update cracks down on misleading anti-abortion ads

This week, Google announced its plans to crack down on misleading advertisements from anti-abortion groups that present themselves as abortion clinics online. Google updated its “Healthcare and medicines” policy after recent allegations that it provided $150,000 in free adverts to an anti-abortion group known for running misleading ads designed to discourage women from terminating their pregnancies.

2019-5-22 12:34


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Brave launches world’s first privacy-focused browser that pays users crypto to view ads

Web users can now get paid in Basic Attention Token (BAT) for viewing ads as Brave Technologies has launched its long-awaited ad platform which compensates users for watching ads. The new platform which went live today reportedly counts among its advertisers brands like Vice, Home Chef, ConsenSys, Ternio BlockCard, MyCrypto, eToro, BuySellAds, TAP Network, The […] The post Brave launches world’s first privacy-focused browser that pays users crypto to view ads appeared first on CryptoSlate.

2019-4-25 23:49


World’s 250th most visited website reveals BAT contributions—analysis whether Brave browser can replace ads

The Internet Archive, a San Francisco-based non-profit digital library—reported receiving $2,500 in Basic Attention Token (BAT) tips. The browser’s micro-donations feature has also been endorsed by several other major websites, which could mean a web driven by ads and the sale of user data could become a thing of the past, suggested Archive.

2019-4-18 20:50


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Microsoft: Bing Blocked 5 Million Cryptocurrency Ads In 2018

Bing, the web search engine owned by Microsoft, blocked more than 5 million cryptocurrency advertisements last year, new figures from the company reveal. Microsoft’s Bing Says Cryptocurrency ‘Key Focus’ As part of its Ad Quality Year in Review 2018 document which it released March 25, Bing highlighted cryptocurrency as a “key focus area” of its efforts to prevent ads flouting its policy rules.

2019-3-26 17:00


Microsoft’s “Ad Quality Year in Review 2018” Reveals 5 Million Blocked Crypto Ads

Microsoft has been clear in their marketing ban against cryptocurrencies over the last year, and the recent review of their progress over 2018 shows exactly that. As reported by The Next Web, Microsoft managed to block over 5 million cryptocurrency ads from being posted via their Bing search engine. The Bing platform has previously expressed […]

2019-3-26 23:36


Facebook’s News Feed is a mess, but it taught me to time travel

My relationship with Facebook has changed over the past two years. I’ve never been a fan, per se, but I find myself interacting with the News Feed far less than I used to. The News Feed, a place Facebook once used to spoon-feed me information that I’d elected to receive — stories from The New Yorker, videos from GoPro, and seasonal menu changes from my favorite local restaurants — has all but disappeared.

2019-3-12 04:13


Facebook’s Newsfeed is a mess, but it taught me to time travel

My relationship with Facebook has changed over the past two years. I’ve never been a fan, per se, but I find myself interacting with the Newsfeed far less than I used to. The Newsfeed, a place Facebook once used to spoon-feed me information that I’d elected to receive — stories from The New Yorker, videos from GoPro, and seasonal menu changes from my favorite local restaurants — has all but disappeared.

2019-3-12 04:13


Why farmers hold the answer to making the personal data economy work

In the consumer world, personal data has been used as a “payment” for services, whether that be a Facebook account or a grocery discount or a loyalty rewards program. If you take the Facebook example, consumers “pay” for the service by supplying data which in turn makes the company money through ads that rely on this data.

2019-3-2 16:30


Facebook’s totally not listening to you, its new ad disclosure feature screams desperately

Remember hearing about – or worse, feeling like – people seeing ads related to topics they’ve merely talked about with friends on the phone or in person? Facebook has previously denied the claim that it eavesdrops on you through your phone’s mic to target ads, and other studies have also substantiated that the social network might not be spying on you after all.

2019-2-7 15:23


We need an ‘AI sidekick’ to fight malicious AI

“Now that we realize our brains can be hacked, we need an antivirus for the brain. ” Those were the words of Yuval Noah Harari, famous historian and outspoken critic of Silicon Valley. The sentence, which was part of a recent interview by Wired’s Nick Thompson with Harari and former Google design ethicist Tristan Harris, was a reference to how tech companies use AI algorithms to manipulate user behavior in profitable ways.

2019-1-8 13:18


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Scammers target Facebook users with sponsored ads for fake cryptocurrencies

It appears Twitter has become so saturated with cryptocurrency scams that attackers are finally starting to target other platforms too – like Facebook. Unlike the standard Bitcoin giveaway scams on Twitter, the Facebook scam (as noticed by Hard Fork) is designed to trick users into giving up sensitive data, like their credit card information.

2018-11-28 17:48


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Facebook Ad Library: Only 3 “Brexit” ads for whole month. Yeah, right!

Facebook may well look back on 2018 as its annus horribilis. From the Cambridge Analytica  scandal in March, to a data breach affecting 29 million users in September, from accusations of fraud over misrepresentation of video viewing figures, to claims that it is destroying the very fabric of society, the social network’s reputation has suffered a battering.

2018-11-1 19:05