Новости о Marketing Brands [ Фото новости ] [ Свежие новости ] | |
Ojamu provides “intelligent” NFT-powered marketing solution for brands
Digital marketing is a competitive industry that suffers from several pain points. It can be incredibly difficult for brands and companies to acquire actionable data, yet up-and-coming startups don’t always suffer from these issues. дальше »
2021-8-12 00:14 | |
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A Visa Card That Offers Crypto Back & Cash Back — How One Fintech Has Reshaped Loyalty Programmes Forever
In 1981, American Airlines’ launched their Frequent Flier Programme which is often regarded as the first full-scale loyalty programme of the modern era. As technology evolved, loyalty programmes progressed into a data-grabbing tool for brands, masked under marketing as “beneficial perks” for the shopper. дальше »
2020-2-22 14:16 | |
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Ethereum ‘Brand’ To Benefit From Marketing DAO
A group of 50+ marketers, designers and communications professionals have grouped together to form the Ethereum Marketing DAO. Their aim is to communicate the cryptocurrency’s vision and value propositions and to grow Ethereum as a brand. дальше »
2019-11-7 15:30 | |
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Privacy Browser Brave, Partners With World’s Largest Blockchain-Based Encyclopedia, Everipedia
Brave browser partners with Everipedia Brave released its partnership announcement with Everipedia, the world’s largest blockchain based encyclopedia, in a bid to enhance their marketing campaigns across their communities and boost both brands. дальше »
2019-11-2 18:12 | |
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Brave Browser (BAT) and Everipedia Enter Co-Marketing Agreement
Brave browser, a privacy promoting browser, and blockchain-based encyclopedia Everipedia have announced a marketing collaboration agreement whereby both brands will market the other to their respective communities. дальше »
2019-10-31 18:00 | |
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Why in-housing won’t threaten independent creative agencies
In-housing — it’s the term dominating the advertising industry’s news cycle for the past several months. Referring to brands no longer outsourcing their creative, advertising, and marketing services, the in-housing trend has implied that agencies and creative service providers are less in demand, or worse, losing their relevance. дальше »
2019-8-20 14:00 | |
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The golden age of influencer marketing is yet to come
In an age when traditional media channels have lost their power to capture our attention, marketing professionals are forced to adapt. Prime TV airtime is no longer the most desired advertising real estate — now brands are willing to pay millions of dollars for an influencer ad campaign on Instagram. дальше »
2019-4-26 14:35 | |
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Brands know they need to personalize — but many haven’t figured out how
These days, everybody seems to be jumping on the personalization bandwagon, which is great, but I’ve noticed that brands often struggle with exactly how to do it. That’s why I believe there is perhaps no marketing buzzword more important than “personalization. дальше »
2019-4-6 10:30 | |
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Sats Back: How the Ebates of Bitcoin Plans to Convert Holders to Spenders
“The biggest problem I could think of was distribution. How do you share and educate both consumers and merchants on the power of bitcoin? I learned how much consumers loved earning and why merchants make decisions to adopt new technology. дальше »
2019-3-19 23:06 | |
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Marketing and CX enter the age of machine learning, but are businesses ready?
There is no longer a delineation between digital and traditional customers. Anyone with a smartphone traverses between online and offline activities without a second thought. As they do, they gain a penchant for modern conveniences, such as speed, utility and real-time assistance. дальше »
2019-2-22 22:40 | |
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National Geographic and more map the future of marketing at TNW2019
When done right, a marketing campaign can be one of the most powerful ways for brands to attract and engage audiences. But how can you stand out from the crowd? From seamless CGI in movie promo to using the #MeToo movement to rebrand yourself, we’re seeing technology and new strategies pave the way for meaningful marketing and storytelling. дальше »
2019-2-1 19:44 | |
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WIBX ICO
Wibx is the utility token that will revolutionize the exchange relationships between brands and consumers, transforming social networks users into digital influencers. Wibx is the native token and the mean of exchange of the WiBOO platform, a sophisticated and well-structured ecosystem that offers new perspectives for the conventional marketing strategy models, such as sales activation and customer loyalty, using the blockchain technology and artificial intelligence (AI). дальше »
2019-1-29 07:03 | |
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Brick-and-mortar shops can still teach us a lot about marketing
Boris is the wise ol’ CEO of TNW who writes a weekly column on everything about being an entrepreneur — from managing stress to embracing awkwardness. You can also get his musings straight to your inbox by signing up for his newsletter! On my way to work, I pass two eyewear stores. дальше »
2019-1-28 19:07 | |
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‘Femvertising’ does nothing for feminism
Over the past few years, feminism has become a new wave of “trendiness. ” Instead of being associated with with man-hating, bra-burning radicals it’s slowly entering the mainstream, appealing to a broader audience and making it a convenient marketing tool. дальше »
2018-12-19 16:00 | |
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Four steps to shift from real-time marketing to real-time customer engagement
No amount of real-time marketing will consistently guide a customer toward making a decision about their next purchase. While plugging into trends might help brands compete for attention in any given moment, real-time marketing (RTM) lacks the depth, utility and value of true customer engagement in times of need. дальше »
2018-12-3 19:15 | |
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Twitter says the Bitcoin scam wave came from third-party app
Twitter has confirmed the series of cryptocurrency-related hackings on its platform originated from a third-party software provider – and not its own system. In an email to Hard Fork, a Twitter spokesperson confirmed attackers exploited a third-party marketing solution to blast fake Bitcoin giveaway links from a slew of verified accounts, including Google and Target. дальше »
2018-11-16 19:44 | |
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Influencer marketing is bullshit
Pop quiz time: What’s estimated to be worth between 5 and 10 billion dollars by 2020 and is (at least, in my humble opinion) largely bullshit? Answer: Influencer marketing. Okay, let me clarify something. дальше »
2018-11-2 20:09 | |
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Need to inspire your content marketing team? Try these 12 tactics
Content marketing has become one of the core activities for nearly every modern company. From blog posts and tweets to YouTube videos and infographics, brands are investing a lot of time and resources into creating engaging content. дальше »
2018-8-31 10:00 | |
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The tangled mess of marketing networks is crumbling
In the past decades, five big networks of marketing and media agencies have achieved phenomenal size with a strategy of achieving growth, innovation, and relevance through a series of mergers and acquisitions. дальше »
2018-8-12 17:30 | |
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Video as a Marketing Tool the Importance
Video marketing has presented marketers with a versatile and extremely shareable medium in reaching their targeted audiences. Diode Digital has found that online videos are 600% more effective a marketing tool than both print and direct mail combined! Brands can now directly put a ‘BUY’ button on any user-generated video to convert it into a дальше »
2018-7-13 00:50 | |
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The Importance of VIDEO as a Marketing Tool
Back in the early 1950s’ and 60’s, television commercials were the most effective way for brands to get their messages across to the masses, even when they were only available in black and white. The post The Importance of VIDEO as a Marketing Tool appeared first on CoinSpeaker. дальше »
2018-7-13 21:49 | |
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Netterium ICO
Netcheckr is a Blockchain-based online marketplace connecting social media influencers to businesses worldwide. The Netcheckr platform uses Netterium, an Ethereum-based token, as the unified mode of payment between influencers and companies, in addition to Blockchain-based smart contracts. дальше »
2018-7-4 15:01 | |
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Digital Future Council Assembles Roster of Industry Leaders in Media, Tech
The Digital Future Council made its public debut on June 18, 2018, at the 2018 Cannes Lions International Festival of Creativity. With founding members from such organizations as IBM, Vice, CNN, Lego and Warner Bros. дальше »
2018-6-20 21:56 | |
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