Here’s how to grow a brand’s online audience on a budget.

Building engagement with your audience can be really hard in today’s tech landscape – while many more channels are available to share your brand story, it’s harder to cut through the noise. So how can marketers establish themselves? Nadya Khoja, Chief Growth Officer at Venngage, has worked hard to figure it out. origin »

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Facebook Softens Ads Policy Amidst Stablecoin Launch.

After placing an outright ban on all forms of cryptocurrency and distributed ledger technology (DLT) related advertisements last year, social media giant, Facebook has announced an update to its policy to enable some “clean” digital assets and blockchain related ads to fly once again on its platform, according to a blog post on May 8,Read MoreRead More. origin »

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Marketers shouldn’t base their plans on click-bait — get the real data.

Simon Kemp is a global thought leader in digital marketing, CEO of Kepios, and the author of Hootsuite and We Are Social’s renowned Global Digital reports. In his talk ‘Don’t believe the hype: what people are really doing online’ at TNW2019 he explained how the imminent “social media apocalypse” that’s been proclaimed news stories is far from being true. origin »

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Reddit’s CTO: Designers should know these two things.

At TNW2019, Reddit’s Chief Technical Officer, Chris Slowe, shared some behind-the-scenes insights into what makes the message board tick.  Perhaps more importantly, he spoke of two important lessons learned from tackling the challenges Reddit faces as one of the world’s most popular websites. origin »

SaaS startups are changing the founder/investor dynamic.

The balance of power between startup founder and venture capital investor has changed – and the rules of the courtship reversed. Falling software costs and better management mean Software as a Service (SaaS) startups are accessing less funding, keeping their capital and more often finding success on their own. origin »

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