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Meet Memopay, the Bitcoin Cash Advertising Model That ‘Pays for Attention’

There’s a different kind of advertising taking place on the Bitcoin Cash (BCH) network, using an application called Memopay. The ad campaign platform employs a novel approach to advertise someone’s website, product or service by sending a small fraction of BCH to thousands of public addresses with an encoded OP_return message. дальше »

2019-2-21 22:21


“New Approach” By Vreo Offers Better Options for In-Game Advertising During Gameplay

When playing any kind of Internet-connected game, the pop-ups and advertisements that arise in the middle of gameplay are cumbersome, at best, and completely disruptive, at their worst. However, a Swiss company named Vreo believes that they have the solution that will prevent gamers from having their activities interrupted. The “new approach” the Vreo is […] дальше »

2019-2-4 23:29


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Florida Judge Overturns Ruling That Bitcoin Isn’t ‘Money’

A Florida appeals court has overturned a ruling that acquitted a Localbitcoins trader of money laundering and working as an unlicensed money transmitter. Bitcoin No Longer ‘Poker Chips’? As local news outlet Miami Herald reported January 30, Michell Espinoza, who sold bitcoin worth around $1350 to an undercover police detective in 2014, will now face a jury. дальше »

2019-1-31 18:00


Lightning Network Achieves Record Capacity, Exceeding the Milestone of 600BTC

Lightning Network continues to grow at a steady but very promising rate, and despite the bad advertising from some rivals altcoins, every day more users are willing to try this technology, increasing not only the nodes and payment channels but the capacity to process transactions manageable by this network. дальше »

2019-1-31 03:57


Brave and its new digital advertising model: Recouping the BAT reputation

Popular cryptocurrency-supported browsing application Brave announced today that they are launching the preview of their new digital advertising model. The model is being launched in Brave’s Developer channel, allowing developers and testers to use the latest desktop macOS/Windows browser builds to activate the opt-in Brave Ads. дальше »

2019-1-16 13:43


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WAN-IFRA’s Report Bullishly Explores Blockchain in Publishing and Advertising

The World Association of Newspapers and News Publishers (WAN-IFRA), on January 14, 2019, made reference to its “Blockchain and the Future of News” report released on December 12, 2018 which boasted its potential to  bringing about transparency, accountability, and traceability in the media and advertising industries. дальше »

2019-1-15 04:00


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Comcast to Introduce a Blockchain-Based Solution for Increasing Data Privacy

Telecommunications giant Comcast will integrate blockchain technology to better match audience-generated data with thousands of advertising partners, reported Adweek on December 22, 2018. Peer-to-Peer Media Blockchain The Philadelphia-based company is partnering with mass media player Viacom, and advertising solutions provider Spectrum Reach to develop an enterprise-grade private blockchain network. дальше »

2018-12-25 12:00


Телеком-гигант Comcast создает блокчейн-систему для хранения данных пользователей ТВ-сервисов

Крупнейший американский конгломерат в сфере телекоммуникаций, Comcast, тестирует блокчейн-платформу Blockgraph. Она предназначена для хранения персональных данных пользователей при сохранении их анонимности. дальше »

2018-12-24 17:45


Comcast to Work With Spectrum And Viacom in Rolling Out a Blockgraph Cable Advertising Platform

Comcast Cable Advertising (CCA) on December 21st announced that they are making Blockgraph available in the first quarter of 2019. Blockgraph is the new initiative that involves an “identity layer” on which media owners can offer advertisers audience targeting at scale in a manner that better ensures the privacy of their viewers and also helps […] дальше »

2018-12-22 13:07