In Light of Trust Issues, Lucidity Illuminates Digital Advertising Supply Chain

2018-7-19 23:18

Trust is scarce in the digital advertising industry. Data discrepancies, fraud, and supply chain budget misallocations contribute both to waste and a prevailingly tense environment amongst digital advertising agencies.

Blockchain technology can help ad executives breathe easier with the knowledge that their money is well-spent and their data is well-managed. With enough use cases penetrating […].

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digital advertising data chain supply trust technology

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Источник: nulltx.com

digital advertising → Результатов: 41

This In-Game Ad Startup Wants to Rent Virtual Ad Spaces

This is a submitted sponsored story. CCN urges readers to conduct their own research with due diligence into the company, product or service mentioned in the content below. The gaming and digital advertising industries are currently struggling with many issues.

2019-2-7 22:02	Sponsored Stories
digital advertising startup spent vreo gaming industries

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How Blockchain Technology Benefits Can Change Digital Marketing And Advertising

Indeed, many industries are already making use of blockchain technology, but a sector that is quite promising is within advertising. An estimate indicates 2017 saw the digital advertising sector experiencing an investment of more than $550 billion to fund the global digital ad ecosystems.

2018-8-14 12:02	Cryptocurrency
digital advertising investment sector technology blockchain fund

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IBM and Mediaocean team up to take on Ad Industry Opacity using Blockchain technologies.

IBM iX – Big Blue’s digital strategy arm – and ad software provider Mediaocean are teaming up to form a blockchain consortium aimed to solve some of the biggest issues in the advertising world.

2018-6-20 22:23
blockchain using ibm consortium mediaocean already signed

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The World's Largest Brewer Is Using Ethereum to Track Ad Data

Brewing giant Anheuser-Busch InBev is hoping to make a splash in the digital advertising supply chain with the help of blockchain technology.

2018-6-20 22:05
digital advertising technology splash supply chain blockchain

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Digital Future Council Assembles Roster of Industry Leaders in Media, Tech

The Digital Future Council made its public debut on June 18, 2018, at the 2018 Cannes Lions International Festival of Creativity. With founding members from such organizations as IBM, Vice, CNN, Lego and Warner Bros.

2018-6-20 21:56	Adoption & community
blockchain council digital technology future wachsman these

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Ubex Brings Artificial Intelligence to Advertising Using Blockchain and Smart Contracts

The project is creating an innovative decentralized exchange for digital advertising based on neural networks and smart contracts.

2018-6-13 20:45	News
advertising smart contracts exchange innovative decentralized digital

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