IBM and Mediaocean team up to take on Ad Industry Opacity using Blockchain technologies.

IBM and Mediaocean team up to take on Ad Industry Opacity using Blockchain technologies.
фото показано с : bitcoints.com

2018-6-20 22:23

IBM iX – Big Blue’s digital strategy arm – and ad software provider Mediaocean are teaming up to form a blockchain consortium aimed to solve some of the biggest issues in the advertising world.
The consortium, which has already signed up major brands such as Kelloggs, Kimberly-Clark, Pfizer and Unilever, will be using blockchain technology to ultimately “provide transparency and build trust and accountability” in the advertising industry, according to a press release.
The effort will see the creation of a new blockchain solution – using IBM Blockchain and Mediaocean’s campaign management platform – that the firms say will provide a comprehensive and immutable view of the digital ad supply chain, helping firms firms identify exactly where their ad budget is actually being spent.
By partnering with IBM, we’re able to launch the first advertising blockchain solution that will improve spend transparency – at scale. “
The pilot blockchain ad solution will launch in July, the release states.

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blockchain using ibm consortium mediaocean already signed

Источник: bitcoints.com

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