Advanced location data technology company Blis, backed by Unilever, Endeit and Beringea, has announced a pilot platform to add transparency across the data ecosystem.
Digital advertising commonly relies on disparate data sets to help identify audiences likely to buy products and services.
The platform is in response to the increased industry challenges around transparency and verification of data, including location and demographic data, and will run on the IBM Blockchain Platform.
Geographical data enables digital advertisers to create more targeted ads by identifying specific demographics and better understand consumer behaviour.
With this new platform, the source of the geographical data is written to the blockchain, providing advertisers and data providers with greater confidence in the provenance of the data, by giving them access to a transparent blockchain that is immutable and verified.
The Alliance of Motion Picture and Television Producers released a memo of its offer to striking writers and actors, with proposed guidelines for AI usage and data transparency.
Blis, the global pioneer in advanced location data technology, backed by Unilever, Endeit and Beringea, has announced that its new blockchain platform will help solve the problem of fraud, inaccurate data and poor targeting in digital advertising.
Malta-based tokenization platform STASIS has launched EURS, a stablecoin backed by the Euro. EURS, aiming to be the biggest "fully verified and collateralized stablecoin" in the world, launched with a $100 million pre-launch order book which is expected to hit $500 million by year’s end.
As a
rapidly growing business sector, e-commerce continues to open up new avenues
for exploring, comparing and purchasing products worldwide. Spl. yt, a smart
contract protocol, aims improve the e-commerce system for buyers and sellers by
automating functions currently performed by “middlemen” marketplaces like
Amazon, eBay and Alibaba.
SophiaTX, a blockchain technology platform for enterprise in partnership with Biotron, a user permissioned and user revenue sharing data analytics platform with blockchain transparency will soon launch the full version of its new data collection app powered.
The
Bitcoin movement has brought with it a tidal wave of activity in cryptocurrency
investments and trading. As a result, crypto market capitalization soared to an
all-time high of around $820 billion in early January of 2018.
LegalThings One allows enterprises and governments to orchestrate interorganizational workflows in a decentralized way, maintaining full GDPR compliance and data privacy. Our mission is to provide technology to fight the bureaucracy, fraud and nepotism that plague so many organizations, industries and governments.
ULedger, the blockchain company bringing trust and transparency to data, has partnered with Fetch. AI, an artificial intelligence, and digital economics company. The Fetch system allows digital entities — representing IoT machines — to interact and transact independently of.
ONe Network lets social media users retain full control of their data and privacy with a September 18th main sale token launch.
The post ONe Social Network Built on Trust and Transparency Readies Its TGE appeared first on CoinSpeaker.
ULedger and Fetch. ai have joined resources to tackle the problems caused by human error in today’s economy. Based in Boise, Idaho, ULedger is an international technology firm with offices in Kosovo, Italy and Austria.
ApolloX has just released its own cryptocurrency platform for global decentralized trade and e-commerce. The aim of the company is to create an environment with trust, transparency and data ownership that has minimum fees attached to it.
Imagine an
enhanced field of vision — one which allows us to seamlessly interact with
others, through the use of our hands and without dependency on a screen.
Imagine an
enhanced field of vision — one which allows us to seamlessly interact with
others, through the use of our hands and without dependency on a screen.
A group of reinsurance giants have said they will jointly develop a blockchain system in an effort to boost transparency in the industry. Comprising the group are are multinational giants including General Reinsurance Corporation and Hannover Re, the report said.
Using Smart Contracts and Token Economy, DAD achieves data openness, transaction transparency and revenue sharing with users. With improved ad quality and delivery efficiency, DAD aims at building a new generation of blockchain ad system and reshaping the ad industry as we know it today.
Even tighter than usual focus on the Lucidity code review, advertising is not an area I know a lot about, so I really can’t comment much on this. The website says it’s “The blockchain advertising protocol for complete data transparency” so I assume there’s some business issue with data transparency in the advertising world that needs […]
The post Lucidity Code Review: Advertising Transparency appeared first on Crypto Briefing.
Tether Ltd. , which issues a stable coin allegedly tied to U. S. dollar reserves, claims it has hired Freeh Sporkin & Sullivan LLP — a law firm co-founded by FBI Director Louis Freeh — to confirm its bank deposits and assure investors that its cryptocurrency is backed by USD.
Current Market Problems A closed, centralized market for location-based data doesn’t serve data buyers or suppliers in an optimal way. Buyers are not provided transparency for data sources to verify the quality of data received, rendering purchased data effectively useless.
Mining firm and blockchain software service company Bitfury wants to expedite blockchain development for traditional enterprise and business. Working toward this goal, the company announced today that it’s introducing Java binding for its blockchain service, Exonum.
There is substantial controversy surrounding Tether, a cryptocurrency that claims to be pegged to the U. S. dollar. According to Tether, each Tether token is backed by one U.
The shift has already started; finance is moving onto the blockchain, leveraging the decentralization and disintermediation benefits of the technology’s architecture.
With crypto scams running rampant across the globe, Human Trust Protocol, aka Hub, is joining hands with Civic, a blockchain identification service provider, to verify users via know-your-client (KYC) data gathered from the Civic secure identity platform (SIP).
Unilever, a British-Dutch multinational consumer goods company with a presence in over 190 nations across the globe, has announced plans to use distributed ledger technology (DLT) and other innovative techs to tackle the issue of deforestation, and climate change.
Coinspeaker Stock Market Is in Green due to Earnings and Coronavirus Fears as Vaccine Is Not Tested YetBeing boosted by various factors, many stocks are climbing up while coronavirus fears are still growing.
Coinspeaker Amazon Reports Record Q1 Revenue Despite the Slowing GrowthAmazon reported better-than-expected Q1 profits Thursday but is experiencing slower revenue growth. That slower growth comes after growth in the segment was triple-digit or near-triple-digit for four consecutive quarters.
CoinSpeaker
AR Project ARROUND. io Raises $25,000,000 in a Falling Market
Augmented reality is about to radically change how we see the world around us and ARROUND is leading the race into this brave new world with the help of blockchain.
IBM iX – Big Blue’s digital strategy arm – and ad software provider Mediaocean are teaming up to form a blockchain consortium aimed to solve some of the biggest issues in the advertising world.
