How product managers can bring human insights to agile development

2019-9-20 14:00

Today’s product manager is “the mini-CEO of the product,” a McKinsey report says. It’s a huge job, occupying the intersection between customers, business issues, and products. Product managers must understand customer needs, prioritize features, and work with the engineering team to build them.

They are ultimately responsible for a product’s success or failure. The job was already a hot seat, and agile methods — now the go-to development paradigm at most organizations — have turned up the temperature. Because of the relentless pace of accelerated software delivery, product managers often have as little as a day to make key decisions…

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