You can’t use Western digital marketing tactics for emerging markets — so adapt

2019-10-17 14:00

For digital marketers targeting urban audiences within emerging markets — such as India, Indonesia, and Pakistan — it’s imperative that your marketing strategy employs a dynamic approach in identifying and assigning potential customers on either side of two broad market segments: the haves and have-nots.

While this may be fairly common sense; the act of execution is not so straightforward. Maintaining a repository of accurate and trusted demographic identifiers remains a primary challenge for digital marketers in these parts of the world, as data can be scarce. And to clarify, I’m using the ‘haves’ and ‘have-nots’ nomenclature to refer to…

This story continues at The Next Web

.

Similar to Notcoin - TapSwap on Solana Airdrops In 2024

origin »

Digital Rupees (DRS) íà Currencies.ru

$ 6.38E-5 (+0.00%)
Îáúåì 24H $0
Èçìåíåèÿ 24h: 0.00 %, 7d: 0.00 %
Cåãîäíÿ L: $6.38E-5 - H: $6.38E-5
Êàïèòàëèçàöèÿ $32.611k Rank 99999
Äîñòóïíî / Âñåãî 510.803m DRS

digital have-nots marketers haves emerging marketing markets

Èñòî÷íèê: thenextweb.com

digital have-nots → Ðåçóëüòàòîâ: 1


Ïàðòíåðû Currencies.ru

Ðåêëàìà íà Currencies.ru

Ñàìîå ñâåæåå íà Currencies.ru

It doesn’t matter ‘who’ hacked your business

China. North Korea. Russia. Iran. Why does it matter to your security posture if any of these countries are behind the latest cybersecurity attack?  In most cases, it doesn’t, and as a business leader, it probably shouldn’t matter to you.

A-Z guide to launching your digital product

The fact is, your digital product launch strategy should be a core part of your original product design and development plan. That’s partly why the legendary Seth Godin said “you can no longer say marketing is what I do at the end.

Why Elon Musk is wrong about LiDAR technology

Earlier this year, at one of Tesla’s events, the company’s famous founder, Elon Musk proclaimed that, “LiDAR is a fool’s errand,” and “Anyone relying on LiDAR is doomed. Doomed. ” We’re all big fans of Elon at my company and we’ve even named one of our conference rooms Falcon 9, after the reusable SpaceX rocket that impressed the world by landing vertically following separation.

Why startup founders should open up about their mental health

The money comes fast in the startup world, the fall may be equally swift. Sometimes the struggle is too much to handle. Colin Kroll (co-founder of Vine), Austen Heinz (founder of Cambrian Genomics), Jody Sherman (Ecomum entrepreneur) all led successful businesses.

Why the insurance tech industry needs to lead the way on privacy

Technology is woven into every aspect of our lives, from the fitness data on our Apple Watches to the automatic brake sensors in our cars. As a result, there are massive amounts of readily-available data that have intensified debates around data privacy and protection.