Новости о Personalization Marketers | |
Personalized marketing will be huge in 2019
Personalization has come a long way since Amazon started leveraging personalized book recommendations in 1999. Half of companies worldwide have identified it as a priority investment, and globally 92 percent of marketers believe there’s value in 1-to-1 marketing technology. дальше »
2019-1-12 13:30 | |
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This is how you can personalize marketing campaigns — without violating GDPR
GDPR — no other four letters are giving tech companies a bigger headache this year. So many articles have been written about it, you might wonder why you should read this one. It’s simple, really, you shouldn’t unless you are one of the 92 percent of marketers who according to a recent study by Evergage Inc use digital personalization. дальше »
2018-7-28 11:30 | |
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