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Billions Of Dollars In Advertising Spend Is Wasted Each Year, Here’s How It Can Be Fixed

Image Source: The Drum With an increasingly online-focused economy, many of the resources on the internet today remain free to access for consumers. Things like Google’s email platform, YouTube for entertainment, Instagram, Facebook, Twitter, and Snapchat for social media, all provide value to consumers completely free of charge, or free with the option to upgrade (think YouTube Red, G Suite, etc. дальше »

2018-9-18 13:15


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Analyst: Renewable energy will be ‘effectively free’ by 2030

Analysts at Swiss investment bank UBS believe that by 2030, we could all be living without much of a carbon footprint — at least at home. The analysts believe that the cost of renewable energy will continue to dive heading into the next decade, and that by 2030, costs will be so low they will “effectively be free,” according to new research published this morning in the Financial Times (paywall). дальше »

2018-8-14 03:58


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Pocket Change: Mobile App Developers And The Mobile Monetization Of Blockchain

Since the original third-party apps were made available for public download in 2008, not much has changed with regards to the mobile economy. The ways that mobile publishers generate revenue have cycled every few years between pay-to-download apps and free apps supported by advertising, in-app purchases, or subscriptions. дальше »

2018-7-4 04:30