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Google Launches New Tools for Identifying Fake AI Images

Google (NASDAQ: GOOGL) is rolling out a tool that identifies fake artificial intelligence (AI) images generated via its search feature. Reports state that the company’s new feature would reduce the spread of misinformation by identifying misleading AI imagery. Google’s new image search tools prove handy since AI tools can now seamlessly create photo-realistic imitations.

An announcement last week by Google heralding its image identification feature read:

“As we begin to roll out generative image capabilities, we will ensure that every one of our AI-generated images has a markup in the original file to give you context if you come across it outside of our platforms. Creators and publishers will be able to add similar markups, so you can see a label in images in Google Search, marking them as AI-generated. In the coming months, you can expect to see these from several publishers, including Midjourney, Shutterstock, and others.”

Users can access ‘About this image’ on search results, by clicking on the three dots above an image. Likewise, access could also be via searching with Google Lens or swiping up in the Google app.

Google is launching two new features that would label the fake images created with its AI. The first new feature added to image search is ‘About this image’, which provides additional context. These include the index history of a particular image as well as similar ones. Furthermore, ‘About this image’ also provides details regarding where the image first appeared and where else it exists online. The feature aims to help users pinpoint the original image source while shedding light on any previously supplied debunking evidence.

In addition to marking every AI-generated image created by its tools, Google is also working with other platforms to ensure similar compliance on their files. The second feature entails introducing a specific markup within image files that labels them “AI-generated”. Google’s intent is to distinguish between AI-facilitated computer-generated imagery and those captured via traditional means.

Although this labeling does not entirely negate AI misinformation, it is vital to improving transparency. Users can discern whether an image is AI-generated or the handiwork of human photographers. Furthermore, reports state that Google would ensure that other platforms add the same verification markups to images they put out. Some of the publishers currently aboard the Google image compliance scheme are Midjourney and Shutterstock.

Less than two weeks ago, Google teased its latest Pixel Fold smartphone, which it later unveiled at an annual developer conference. At the I/O Developers conference last week, the tech giant exposited the Pixel Fold, which could directly compete with Samsung’s high-end phones.

Google said the smartphone would initially retail at $1,799, with shipping expected to begin next month.

Google’s shares were up 4.1% on its developers’ conference day and closed at $111.75. As of press time, GOOGL was changing hands at $117.51 after rising 0.81%.

Google Launches New Tools for Identifying Fake AI Images

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