Facebook’s ad interactions drop 20% — here’s everything you need to know

2018-7-25 18:39

As I mentioned in my last post, the data in my new 2018 Q3 Global Digital Statshot – produced in partnership with We Are Social and Hootsuite – shows that clicks on Facebook advertising have tumbled over the past three months.

The precipitous 20 percent drop in ad interactions has important consequences for marketers all over the world, so I’ll use this post to dig deeper into the data behind the headlines, and share some ideas for reducing the potential impact of this worrying trend. What’s happened? Facebook’s own Insights tool shows that the typical global user now clicks on a median…

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facebook global clicks shows data drop interactions

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facebook global → Ðåçóëüòàòîâ: 17


Report: Facebook ad clicks tumble, but the internet keeps on growing

The new 2018 Q3 Global Digital Statshot report from Hootsuite and We Are Social shows that there was plenty of change in the world of digital, social, and mobile over the past three months. There are many encouraging trends within this new data, but there are also some more worrying findings that marketers will need to monitor closely over the coming months.

2018-7-24 15:05


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