Cryptocurrency is no longer a fringe financial asset—it is now a strategic consideration for the world’s largest corporations.

According to Deloitte’s Q2 2025 CFO Signals survey, 99% of chief financial officers at companies generating over $1 billion in annual revenue expect crypto to become part of their long-term business operations.

This signals a shift in how top finance executives view digital assets, moving beyond speculation into areas like treasury management, payments, and supply chain efficiency.

Conducted among 200 CFOs, the survey reveals a layered picture of rising interest tempered by structural and regulatory hurdles.

Still, the integration of digital assets is no longer just a theoretical discussion—it is actively reshaping corporate finance strategies.

Among companies with revenue exceeding $10 billion, 24% of CFOs expect their finance departments to directly invest in non-stable cryptocurrencies such as Bitcoin and Ether within the next two years.

Across all firms surveyed, the number sits at 15%. These expectations reflect growing confidence in the asset class despite persistent market volatility.

Stablecoins are also gaining ground. While 15% of CFOs at billion-dollar firms overall said they expect to accept stablecoins for payments within 24 months, the figure jumps to 24% among the largest corporations.

These companies cite customer privacy (45%) and payment speed and cost-effectiveness (39%) as key motivators for adopting stablecoins in payment systems.

Despite this institutional momentum, risk remains a primary deterrent. Price volatility was cited as the top concern by 43% of respondents, particularly in relation to non-stable cryptocurrencies like Bitcoin (BTC at $118,641) and Ether (ETH at $3,812).

Accounting complexity was flagged by 42% of CFOs as a challenge, especially under current US GAAP standards that don’t treat crypto assets as cash equivalents.

Meanwhile, regulatory uncertainty—particularly in the United States—was a sticking point for 40% of finance heads.

Ongoing shifts in US crypto policy continue to delay more aggressive adoption, even as other regions introduce clearer frameworks.

While treasury exposure and payments dominate near-term adoption plans, long-term visions are broader.

More than half the CFOs surveyed see crypto and blockchain technology playing a role in areas such as supply chain management and asset tracking.

Blockchain’s transparent, immutable ledger is seen as a valuable tool for payment verification and operational audits.

In addition, crypto is becoming a regular boardroom topic. Thirty-seven percent of CFOs have discussed digital assets with their boards, 41% with chief investment officers, and 34% with banks or lenders.

Only 2% reported no crypto-related conversations at all, indicating a widespread recognition of its potential business impact.

A separate March 2025 survey conducted by Coinbase and EY-Parthenon echoed these trends. Among institutional investors polled, 83% said they plan to increase their crypto exposure this year.

While Bitcoin and Ether continue to dominate allocations, other assets such as Solana (SOL at $177.90) and XRP (XRP at $3.11) have emerged as popular secondary bets.

Notably, a majority of institutional respondents said they plan to allocate at least 5% of their portfolios to digital assets in 2025.

This underlines a broader diversification strategy that is now filtering down to the operational level, particularly in high-revenue companies.

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