The data aggregation platform, CoinMarketCap, has announced that they will be using Gilded, an American payments startup, to automate invoicing and offer clients crypto payment options.

Gilded offers interested small- and medium-sized businesses the ability to leverage cryptocurrency payments. 

The New Orleans-based team also allows companies to integrate with existing accounting software. These qualities have attracted one of the largest data aggregation platforms, CoinMarketCap.

In a press release shared with Crypto Briefing, the VP of Operations & Growth at CoinMarketCap, Spencer Yang, said:

“Gilded makes the integration of the sales process to receipt of payment easier, enabling our team to focus on delivering value to customers instead of managing the payment process manually. We have more predictability and can leverage on Gilded’s initiatives on best practices as well.”

Following Binance’s recent acquisition of CoinMarketCap, Yang and his team have likely attracted several new clients. In tapping Gilded, these new clients will now be able to service invoices using cryptocurrencies. 

Thanks to a February tie-up with TrustToken, Gilded users can also use stablecoin versions of the British pound, US, Hong Kong, Australian, and Canadian dollar. The CEO of Gilded, Gil Hildebrand, said:

“Digital currency empowers businesses to transact globally, while accelerating cash flow and minimizing fees. Our solution puts digital currency payments and accounting on autopilot, so businesses can focus on innovation and growth.”

The partnership between Gilded and CoinMarketCap offers a unique case study in crypto adoption. Offering users both traditional and crypto payment options may provide new users with a smooth first-time interaction with Bitcoin.   

The post CoinMarketCap Taps Gilded to Scale Crypto Payments and Invoicing appeared first on Crypto Briefing.

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