Building a second product is hard, here’s how not to be a one-hit wonder

2019-4-7 16:30

In the Valley, there’s a perception that serial entrepreneurship is just a glamorized way of saying “serial failure. ” And while ‘serial entrepreneur’ has a nice ring to it, just because you’ve been successful once doesn’t guarantee that you’ll be successful again.

After all, not all lessons in one industry are applicable to different business models or markets. For me and for founders like me, we are motivated to build companies that last. And to do this, it means expanding beyond your first product. If you’re running a high-growth startup, and you’re approaching double-digit market share and 10x growth, your company…

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