With institutional adoption increasing, major cryptos are becoming less attractive to investors seeking outsized returns. These investors are increasingly looking toward early-stage tokens such as Bitcoin Pepe. The project’s presale has raised over $15.3 million.

Bitcoin (BTC) dropped to a six-week low late Sunday, briefly falling below $98,500 after a US airstrike on Iranian nuclear facilities over the weekend heightened geopolitical tensions.

Risk assets came under pressure as markets responded to the escalation.

However, the dip below the $100,000 mark proved short-lived. BTC rebounded during early Monday trading, recovering to around $101,841 at the time of writing.

Bitcoin now trades near the key psychological threshold of $100,000. A decisive close below that level could signal further downside, with the next support near Sunday’s intraday low of $98,200.

In this volatile environment, institutional adoption remains a bright spot, with more firms looking to expand their exposure to digital assets.

As institutional participation increases, top-tier cryptocurrencies are becoming less attractive to investors seeking outsized, asymmetric returns.

This shift is drawing renewed interest toward early-stage tokens such as Bitcoin Pepe, which are capturing risk-on capital.

With traders pivoting to more speculative corners of the market, assets like Bitcoin Pepe are emerging as key beneficiaries of the current momentum.

Real estate mogul Grant Cardone has announced Cardone Capital’s first Bitcoin purchase, marking the firm’s entry into a digital asset treasury strategy.

Cardone Capital has added 1,000 Bitcoin (BTC), valued at approximately $101 million at current market prices, to its balance sheet.

“First ever real estate/Bitcoin company integrated with full BTC strategy,” Cardone said in a post on X, describing the move as a combination of “the two best-in-class assets,” real estate and Bitcoin.

He also indicated plans to add another 3,000 BTC to the firm’s holdings later this year.

With this initial purchase, Cardone Capital surpasses mining firms Core Scientific and Cipher Mining in terms of Bitcoin holdings, according to data from BiTBO.

Founded in 2017, Cardone Capital is a private equity real estate firm that pools investor capital to acquire multifamily residential properties.

The firm currently manages more than 14,000 units and has an estimated $5.1 billion in assets under management.

While Bitcoin grapples with short-term volatility, its growing institutional adoption continues to underpin overall market sentiment.

At the same time, investors are rotating back into high-beta segments of the crypto market, with meme coins witnessing a renewed wave of inflows.

Among the most prominent is Bitcoin Pepe, which has set itself apart by blending meme-driven appeal with a Layer 2 infrastructure narrative.

Unlike conventional meme tokens that rely solely on viral traction, Bitcoin Pepe positions itself as the first meme-centric Layer 2 built on the Bitcoin network, seeking to deliver scalability and speed similar to Solana while anchored to Bitcoin’s base-layer security.

The project has also secured strategic partnerships with Super Meme, Catamoto, and Plena Finance, aimed at supporting the broader utility and adoption of its ecosystem.

Bitcoin Pepe’s presale has so far raised over $15.3 million, with its BPEP token priced at $0.0416.

A price increase is imminent, with the next tier triggered once the presale hits $15.54 million in total funding.

The token is slated for listing on MEXC and BitMart, with expectations that these will provide improved liquidity and visibility.

An additional listing announcement is expected to be announced on June 30, further fueling investor interest as the presale nears completion.

With risk appetite returning and meme coins back in focus, Bitcoin Pepe appears well-positioned to benefit from both speculative momentum and a more structurally grounded product narrative.

The post Bitcoin Pepe price to jump soon as another firm plans major BTC purchases appeared first on CoinJournal.

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