Binance, one of the largest and most popular cryptocurrency exchanges in the market wants to attract institutional investors. In a blog post released on November 9, Binance explains that they expect to receive a larger number of institutional investors. Due to this increased potential demand, the exchange has planned some new features and tools.

The report highlights that the company has been always dedicated to providing the highest level of security, reliability and liquidity. Moreover, the exchange provides a large selection of tokens and virtual currencies.

Due to the fact that at the end of 2017 and the beginning of 2018, the exchange experienced a very impressive growth in the number of users. This is why they have been working after this peak to offer even better services during moments of high demand.

Moreover, the exchange has also gained traction and credibility among several institutional investors. In addition to the improvements made in the technological field, the company is also working in different services for the most demanding crypto traders using Binance.

Back in July, the company took the decision to roll out their tiered trading fee discount program. In this way, they were able to offer discounts for corporate account holders. Those traders with higher volume received larger discounts holding BNB tokens. This is why the tiered program sparked activity from institutional participants of all sizes.

After carefully analysing the feedback received, Binance decided to change the corporate account management process and handle in a better way requests and concerns. Some of these services include customization of API limits and withdrawal limits.

Institutional users that want to create an account in Binance, can do it in just a few steps here. Once the user gets registered, it needs to request an upgrade to institutional or corporate level. As soon as the required documents are submitted, the team will be looking after the verification process, something that should take no more than two days.

In the last quarter, Binance informs that they will be performing very crucial upgrades. The intention is to optimize the core trading experience for institutions and enterprise traders.

The new features include:

The exchange informed about its plans:

“Providing quality services and rapid innovation is vitally important for the continued development of the industry, particularly as institutional capital moves into the world of cryptocurrency.”

The company aims at improving the experience for the users and the last quarter seems to be specifically prepared for institutional and corporate investors.

Other companies such as the Intercontinental Exchange (ICE) or Fidelity Investments are also working in their own cryptocurrency services for institutional investors. Coinbase, a competitor for Binance, has also released different services and products specifically designed for institutions and wealthier investors.

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