An announcement made July 25 has revealed that the Co-Founder of Uber along with a former E*Trade head and other investors have partnered up to launch a startup called Voyager, which like Robinhood, is a mobile trading app, which offers no trading fees for cryptocurrencies.

CEO of Voyager, Stephen Ehrlich took to Fortune’s interview to share the specs of the new mobile trading app along with its reason for being and benefits. Ehrlich told Fortune that he believed there remains a lot of opportunity among the industry’s no-fee commissions, adding that his team saw the “opportunity to build a dynamic smart order router that can take advantage of the marketplace”.

Ehrlich also stated that Voyager has a competitive advantage as it has the ability make more in revenue “by beating the average price of the coins at the point in time we execute the trade.” Based on the claims made, it appears that the app will provide users with prices from 10 different crypto exchanges to show that that of Voyager’s is much more inexpensive compared to common platforms like Coinbase and Binance.

He also discussed liquidity, adding that it is a factor that is not always present in crypto exchanges. The former in-charge of E*Trade supposedly got involved in cryptocurrency about a year ago and since then he made it his goal to use his technological expertise to help institutional investors transition from the traditional to crypto market.

The team thus far consists of CEO, Ehrlich, Co-Founder, Oscar Salazar, who previously served as CTO for Uber and current Tech Advisor for Voyager, Gaspard de Dreuzy, who will serve as the mobile app’s CPO and lastly Philip Eytan, an investor of Uber, and current as board chairman for the app.

As for the app’s current stage, Voyager has supposedly entered its beta testing last week and has been scheduled for launch near the end of October 2018. Some of its future endeavors include supporting hedge funds and other investor preferences. Furthermore, the app will house a wide range of crypto news and technical analyses that will supplement investors’ assessment in buying or selling a digital asset.

For the moment, Voyager’s free trading product is awaiting U.S licenses, with approval in a fraction of the U.S states including California, Massachusetts, Missouri, New Hampshire and Montana. The ultimate goal is to bring Voyager’s services to over 40 U.S States.

Existing claims suggest that Voyager will be offering no fees to at least 15 cryptocurrencies that have made it to CoinMarketCap’s Top 25 list, including the likes of Bitcoin [BTC], Ethereum [ETH], Litecoin [LTC], Bitcoin Cash [BCH], Ethereum Classic [ETC], and many others. More tokens will surely be added, with some that are already supported by established exchanges and some not even supported by U.S to bring a variety to its users.

Lastly, Ehrlich shared with Fortune that cryptocurrencies have a long way to go as it still hasn’t “been adopted yet but the masses in the United States”, adding that amid the gigantic market place, “opportunity for both retail and institutional is vast”. With Voyager, he plans to help expand the industry, while ensuring that those entering the market are well aware of the specs of the market, digital assets and the technology behind them.

With Robinhood being the first of the no-fee trading apps to exist, do you think Voyager can overtake them?

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