The sports and entertainment collectibles market will now enjoy the flexibility and security of the blockchain technology, thanks to Unblockable.

Industry watchers say the Unblockable platform is a game changer as the world's first company to bring blockchain technology to the sports and entertainment collectibles market.

The new technology will allow fans, who have long collected memorabilia from their favorite stars, athletes, leagues and teams, have an easy way to buy, sell and play games using Unblockable's unique, scarce, secure and valuable tokens.

According to James Barry, Vice President, Talent Marketing, Wasserman, Unblockable is a world class sports and blockchain brand they can trust. Barry, expressed his excitement about this new this new technology and look forward to working with Unblockable as they grow.

The confidence reposed in Unblockable is not unconnected with the strength of its team. It is founded by successful entrepreneurs and athletes: Jeb Terry, Greg Dean, Eben Smith and Kedric Van de Carr; Unblockable's advisory panel is led by NFL Hall of Famer, Ronnie Lott.

Leveraging the full capabilities of blockchain technology, the unique, non-fungible Unblockable tokens will be based on individual athletes.

Fans will be able to go beyond collecting and trading their individual tokens to enjoy experiences and play games never before possible, based on their favorite stars and teams.

The company will also release the first Unblockable tokens bringing together for the first time the sports collectibles and the utility of unique digital assets.

Lightspeed Venture Partners says Unblockable is pioneering an entirely new way for athletes and fans to buy, trade, sell and play games together using tokens and blockchain technology. It said crypto collectibles are going to change the way athletes and fans connect and the Unblockable team is setting the bar for an entire new industry.

The sports segment of the world's $370 billion collectibles market in the U.S. represents a $5 billion opportunity. When factoring in the addition of new types of business and entertainment opportunities made possible by blockchain technologies, this represents a significant untapped opportunity for athletes, leagues and teams. Driving innovation is the digital collectible token known as ERC721, a non-fungible variation of the ERC20 token, which has been a significant driver for growth in 2017.

What's more, with the average age of almost all professional sports fans going up, crypto collectibles represents a significant opportunity to reach a younger, more diverse fan base around the world. Athletes and leagues are always looking for ways to drive deeper engagement and create new business models while building new fan bases and the opportunity of crypto collectibles will give them a direct relationship with fans that goes beyond the season of play and their chosen sport.

Jacob Mullins, a Partner at Shasta Ventures, led the investment and is joining Unblockable's Board of Directors,. He said, Unblockable is defining a new category of fun, engaging and approachable experiences and games for consumers as well as new ways for stars, athletes and leagues to build new relationships with fans.

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