ôîòî ïîêàçàíî ñ : thenextweb.com
2019-10-7 14:55 |
In the UK, a new chocolate bar contains a blockchain-based token, either to be directly gifted to the cocoa farmer or redeemed for a discount on the next purchase, Fast Company reports. Sure, it’s chocolate, but The Other Bar pitches itself as a social experiment, too.
In partnership with the United Nations Development Programme, Amsterdam’s FairChain Foundation has promised to back each token with funds that would’ve otherwise gone towards marketing. The idea is to turn products into “engines of change” by giving consumers a chance to participate in the system themselves, rather than blindly trust NGOs to do the right thing…
This story continues at The Next Web
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