A Facebook ad promoting the contraceptive smartphone app as a “highly accurate” method of birth control has been found to be misleading by the UK’s Advertising Standards Authority (ASA) after figures revealed it is less effective then suggested.

Natural Cycles claimed it “provided a clinically tested alternative to other birth control methods,” but this was found to be exaggerated after the ASA received multiple complaints, according to the BBC. The ad that ran for four-weeks during 2017 stated “Natural Cycles is a highly accurate, certified, contraceptive app that adapts to every woman’s unique menstrual cycle. Sign up to get to know your body…

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