TikTok enters the eLearning market with its EduTok program in India

2019-10-17 11:03

Short video creation platform TikTok has entered the eLearning market in India with the #EduTok program. Under the program, the Bytedance-owned company will launch an original educational show aimed at fitness enthusiasts, and push an educational show and push learning videos in partnership with educational institutes.

The company claimed creators have made over 10 million videos tagged #EduTok, with over 48 billion views in total.   However, at the time of writing, videos with the hashtag had over 46 billion views, as per the website. So what does all this content look like? TikTok counts  life tips, career advice, and motivational speech videos as educational. …

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