There’s this great XKCD cartoon about the proliferation of standards, which over time has become a bit of a meme about the fragmented nature of most things in tech. In it, a person compains that there are 14 competing standards for a single thing and decides to create one all-encompasing universal standard.

The end result? There are now 15 standards, all competing in the same space. Recommendations are a bit like that. With the advent of social media, there were a plethora of places where people could put their oar in and make their opinion known, but they were all…

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