Vacances as the French call it or отпуск (otpusk) as it’s known by various slavic people, the word ‘holiday’ means one thing no matter how they are pronounced on planet earth. Often it can connote total time off or a short break, but whatever it is, with HOOCH, you can make this upcoming holiday count.

Most of the time, if not all the time, holidays usually involve spending time to plan for the proposed trip. Hours upon hours are spent searching for the best deal. So what if,  in the midst of all those companies offering cheap holidays, there really were people who have your back and want you to experience elite holidays cheaper? The good news is HOOCH has introduced TAP Coin to do just that (even if you’re looking for all an inclusive trip).

HOOCH set up the first ever subscription drink app that rewards its members with one free drink when you visit top bars or restaurants from New York to Hong Kong. HOOCH found that contemporary apps are creating a ‘stay at home mindset’, where people are becoming inclined to order anything from anywhere in the world and sit on the couch.

This inadvertently worsens interpersonal relationships in the real world and in turn jeopardizes experiences. That’s why they then came up with HOOCH Black, an extension of the free drink to broader hospitality experience — and available worldwide in Europe, the Americas, Asia and Africa. Hooch Black offers hotel discounts behind its subscription paywall that are in some cases up to 60% off the rates publicly available on kayak.com, Expedia, Hotels.com, and Booking.com.

The premium subscription app was packed with deals, so that while enjoying nightlife or leisure experiences are usually pricey, with HOOCH Black, the aim is for you to discover places and have experience that will last a lifetime (at a heavily discounted rate).

So the natural next step was to develop TAP Coin. TAP Coin will feature dozens of apps totalling an audience of 50 million to 100 million. It’s more than just the HOOCH platform, focussing on any business that wants to make the most of the decentralized ad network.

This means that while HOOCH currently has 200,000 subscribers, the TAP network will have tens of millions of users that big brands can airdrop tokens into or otherwise benefit from the six-hundred fold increase in advertising dollar effectiveness when they go decentralized.

This will create a far more efficient and useful advertising platform- for both users and advertisers. Millions of users, the backing of great advisors and founders, big brands, great experiences and blockchain software backing the network- TAP will be the next big app on the market.

Not only does TAP Coin take the HOOCH experience to an entirely new level, it will also revolutionize the way that loyalty programs work. Here’s how. The tokens are rewarded via percentages from purchases made with your credit card at verified partners of top bars or restaurants, which in turn facilitates the rewards of drinks, food, travels and more amazing experiences within the TAP ecosystem.

The effect of using blockchain is that it ripples through to various brands, creating an ultimate network with the consumers. Consumers get to receive rewards from standard credit card transactions on purchases and even gain access to certain legendary ‘VIP’ opportunities like a studio session with a Grammy nominated Artist or producer. Owners of hospitality ventures (bars or restaurants) are not left out as the blockchain ledger ensures that a secure and transparent record of TAP transactions are stored with the dual key encryption, which can then be used to help advertise later.

TAP LOYALTY PROGRAMS

TAP Coin is a decentralised advertising network that aims to reward consumers and bring brands to the limelight, creating a firm culture with consumers. The introduction of loyalty programs by HOOCH is the first of its kind. TAP Coin’s loyalty and reward currency can be spent on drinks, dinners and even on future bookings, at any of the associated TAP Coin venues.

These loyalty points are only accessible to participating users. HOOCH has built up a network of hundreds of high class venues that accept TAP, meaning there is a host of options available to you.

This will definitely change the way loyalty programs are perceived, as it positively changes the interactions within the ecosystem, bringing an end to the need in storing loyalty bonus points for you to get an item or attain a privilege. This means thatTAP Coin will become a vital asset across various bars, restaurants, hotels, event shows and many more.

WHAT THE FUTURE HOLDS…

TAP intends to see an additional 100 elite venues and high class hospitality groups in 5 or more cities accept TAP for drink and/or food purchases within the first month of its launch. By the end of the first  year, hundreds of additional bars, clubs and restaurants accept TAP for reservations, bookings and much bigger transactions as far as VIP access and packages at events such as Super Bowl or NBA finals.

The aim at the end of the second year is growth internationally with major national hospitality groups and chains directly in partnership with TAP and acceptance of its operation at this top holiday resorts or hotels, restaurants and bars.

We look forward to keep on tapping for more holidays and drinks with TAP coin.

The post TAP Coin — Starting with Hooch Black — Sets Stage for Decentralized Ad Network Answer for Big Brands appeared first on ZyCrypto.

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