In the era of advanced technology, it is rather unfortunate that the world of mobile advertising remains in the hands of a few monopoly firms controlling the display and compensation. However, this is not the only problem facing global digital advertising, and advertisers are hoping for the emergence of a new legitimate platform to help keep the industry in check.

The use of blockchain technology in global digital advertising has led to the introduction of the SWIPE venture that is planning to offer a decentralized engagement for mobile users in regards to their usage data. The precise concept will help create a vibrant mobile advertising way for the users.

SWIPE is a blockchain-based mobile engagement data platform that will empower app developers with app marketing tools to allow for a transparent manner to monetize data on a decentralized marketplace. The SWIPE solution will help increase app engagement and user retention with the integration of the monetization process to allow for the creation of the SWIPE data network. That results in a vibrant way for the mobile users to share their usage data and get rewarded for their data originality.

SWIPE creates a suite made up of marketing tools and software development kits to help improve the app engagement and user retention. The SDKs will bear the following features:

Users can engage with personalized content on their mobile lock screen in real time.

SWIPE also provide for In-app ads monetization through videos, offers walls, banners, and interstitials.

SWIPE will allow token holders to stake, create and feature in the surveys, install apps, and receive rewards from contributing to the SWIPE SDK platform.

SWIPE Marketplace offers a cross promotion platform to allow for app installs, contents, and in-app purchases.

SWIPE combined data process relies on the SWIPE Brain mechanism that operates using cutting edge analytics engine to produce high-quality insights into mobile advertising.

SWIPE Token introduces a means through which users will be able to leverage decentralized mobile lock screen advertising solution. The token will also be in use to allow the third party publishers to monetize their lock screen advertising features, increase active usage and user retention without having to interrupt the in-app workflow. Additionally, the approach will facilitate micropayments, in-app utilization, and rewards.

SWIPE Token lists the following reasons as potential benefits as to why their solution is ideal.

SWIPE's blockchain solution remains an exciting concept judging from the attention that the platform is receiving within the Asian blockchain community. Despite the resolution showing the capabilities to improve mobile advertising, there is still a need for individuals to embrace blockchain technology before anything else.

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