Social media engagement has become an important indicator of the viability of a project in decentralized finance. Recent data from Phoenix Group shows Solana, XRP and several other major DeFi protocols are trending throughout digital platforms. The findings spotlight ten projects capturing millions of user interactions through engaged posts, demonstrating how community strength has become just as important as technological merit in evaluating blockchain project success.

In December 2025, Solana led the social activity rankings with an impressive 58.8K engaged posts and a staggering 14.7 million interactions in just 24 hours. The remarkable engagement levels highlight the network’s triumph in cultivating a vibrant developer ecosystem and a robust retail investor community, all thanks to the Solana Breakpoint conference that took place in Abu Dhabi on December 11.

The XRP had secured the number two position with 16,050 engaged posts and 4.04M interactions, thanks to the newly emerging momentum and interest being generated by the DeFi ecosystem through recent advancements. With the launch of Hex Trust’s “wrapped XRP” to facilitate cross-chain utility, the wrapped asset is currently live on Ethereum, Solana, Optimis, and HyperEVM and has accumulated $100M in total value locked.

Zcash (ZEC) came in third place with 7.6K active posts and 4.04 million interaction times. The privacy-focused cryptocurrency has received a higher level of attention due to the escalating pressure from regulators seeking solutions with privacy features in blockchains.

Monad (MON) and Chainlink (LINK) completed the top 5 with 7.6K engagement posts and 6.3K engagement posts respectively. The success of Chainlink in the market confirms the fact that oracle solutions remain relevant in DeFi. The protocol acts as a crucial bridge between the data off-chain and information on-chain in smart contracts.

Other notable projects are with 6.3K engaged posts, Aster (ASTER), Internet Computer Protocol (ICP) with 5.8K, LUNC by TerraClassic with 3.6K, VeChain (VET) with 2.6K and 2.3K engaged posts can be seen for Avalanche (AVAX). Aster’s social presence got a lift after the announcement of a $4 million token buyback program of $4 million per day, which launched December 8.

The focus on social media is a fundamental shift in how the cryptocurrency market gauges the health of any project. While normal finance numbers such as total value locked and transaction volume certainly still matter, the degree of social engagement provides a better indication on how strong the community is and whether it will even last.

Engaged Posts Evoke a sense of genuine interest to help build a real community. Engagement metrics, unlike vanity metrics such as follower counts, can tell you whether users are truly invested in the success of a project. Projects with high social activity generations often benefit from network effects, where the more visible the project becomes, the more project developers and investors are attracted to it.

The cryptocurrency market is in a slight rebound as the coin is trading at around $92,821 with an upward movement of 2.2% in the past week. This recovery has created renewed interest in social platforms across the board. High rates of interaction indicate that people in the community are engaging with the conversation, rather than passively reading the content. This provides a distinct advantage to initiatives that foster innovation among developers.

The social activity rankings for December 2025 highlight the significance of a DeFi landscape, showcasing how influential communities are becoming a key factor in achieving success. Solana’s significant lead showcases the power of merging cutting-edge technology with savvy community engagement. As industry evolves and regulations solidify, projects that stay socially engaged and deliver genuine utility are poised for long-term success. This information underlines a straightforward idea: In decentralized networks, robust communities significantly benefit the protocol.

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