Since the record-breaking $7.1 million ICO in 2020, SaTT has been making headlines in the cryptocurrency airwaves as it garners massive support towards the actualization of its long-term goal. SaTT, short for Smart Advertising Transaction Token, was launched by Atayen, Inc. with a mission to revolutionize the advertising landscape.

Coming up is an important milestone in the SaTT roadmap as the project is set to unveil the concept of Advertising Pools, or Ad Pools, this will launch alongside social network farming, which will ultimately allow companies and organizations to reward creators more transparently. Commenting on the significance of the upcoming launch, Atayen had stated that:

“To showcase proof-of-concept for the technology, Atayen is offering the first Ad Pool on YouTube for interested early adopters, entitled Proof Of Concept: YouTube Challenge. Throughout the process, Crypto YouTubers can discover the advantages of SaTT firsthand and earn the SaTT cryptocurrency with their YouTube channels.”

Upon launch, the Ad Pool will debut with a total of 100 million SaTT tokens which will be targeted at achieving a total of 5 million views. Creators will be required to meet some predefined performance-based requirements set by the firm in order to reach this milestone.

According to Atayen, Ad Pool would allow content creators to earn SaTT automatically through Post Farming, which requires them to attain a certain number of views, likes, or retweets. The SaTT token will be rewarded to creators once the prerequisites are completed, and the balance will be transferred.

As a blockchain-based advertising platform, powered by smart contract technology, all transactions will be fully automated without the presence of a  “middleman”, thereby decoupling the challenge of lack of transparency that has bewildered the traditional advertising landscape.

SaTT has shown to be effective in assisting content producers in receiving fair compensation that is proportional to the number of views and interactions on their work. They are saddled with their basic responsibility in developing the best advertising solution for all parties involved, which is otherwise absent on many other prominent platforms like YouTube and traditional advertising platforms.

Taking into cognizance the lack of transparency and inefficient advertising metrics in the traditional advertising landscape, the SaTT platform committed to maintaining a fair and transparent connection between advertisers and business brands, which will ultimately eradicate fraud. Assuring that advertisers are compensated based on the efficacy of their advertising rather than for monthly subscriptions with no added value.

With the help of decentralized smart contract oracle, SaTT connects advertisers to publishers (social media influencers) together, allowing publishers to create content via these social media channels and in turn get paid for their effort based on the level of engagement derived (number of views, shares, likes, comments of the publication). The YouTube Proof of Concept which is set to launch in a few weeks will set the tune for SaTT to achieve its needed objectives.

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