The Russian Central Election Commission (CEC) has recently discussed the implementation of blockchain for voting processes in its next elections. The story was originally reported by TASS, a state-owned Russian news agency.

Ella Pamfilova, the head of the Election Commission, spoke at the conference to celebrate the 25 years of the electoral system in the country and discussed blockchain solutions. However, it was affirmed that Russia was in a dire need of some rebranding, Why? Because Pamfilova believes that the word, in Russian, would resemble some sort of prison.

Blocks, in Russia, would be associated with something closed, not as open and decentralized as the blockchain technology. Because of this, it would cause a negative connotation as “a third of the population was held behind bars”, Pamfilova affirmed.

In order to negative this association that would certainly happen if another word was not chosen, she affirmed that it needed some rebranding and that some understandable Russian word would be a good idea, although she did not cite any new term to be used.

Pamfilova already has a sort of negative history with the blockchain tech. She has affirmed in September 2017 that it was simply too early to test the blockchain technology at the elections and that there was no structure for making a decentralized voting system yet.

The technology is being adopted in the country despite all the gray areas in the legislation. For instance, we have recently reported that the Russian Alrosa, the largest diamond producer in the world, was making a partnership with De Beers to use the blockchain to track diamonds.

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