The battle against misinformation just signed up a powerful, albeit unlikely ally: Pinterest. Earlier this week, the social network evoked the nuclear option, electing to shut down search queries likely to lead to false or misleading information, according to the Wall Street Journal.

The search terms in question were those relating to the anti-vaccination movement, a hot-button topic recently after a measles outbreak in the Pacific Northwest. “It’s better not to serve those results than to lead people down what is like a recommendation rabbit hole,” says Ifeoma Ozomoa, Pinterest’s public policy and social impact manager. It’s easy to write…

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