As the “crypto winter” enters its dusk, the ecosystem has seen a steep increase in the number of exchanges and newly listed tokens. The main reason for this influx is attributed to the heightened interest of non-financial institutions such as Facebook and Telegram, in the realm of cryptocurrency. Nike is the latest company joining the party after speculations that it’s about to circulate its own cryptocurrency named CRYPTOKICKS.

The news came into to light after a crypto-enthusiast, @JoshGerben, tweeted information related to an interesting filing that Nike made on April 19, 2019. The tweet said,

“The filing indicates that Nike is intending to launch a cryptocurrency called CRYPTOKICKS.”

Source: @JoshGerben

Out of the various services listed within the trademark application, Nike, Inc. focused on “providing a digital currency or digital token for use by members of an on-line community via a global computer network.”

The tweet quickly gained traction, with @TR401 replying,

“It’s only a matter of time. Every large corporation will be involved with crypto one way or the other.”

The application was filed on a “1B” basis, confirming the sports equipment company’s “bonafide intent in using the trademark” in the future. Industry experts speculate that this digital currency may play a vital part in catalyzing loyalty programs for customers across the globe.

Source: @JoshGerben

Late last month, the retail giant filed an intent-to-use trademark application with the U.S. Patent and Trademark Office (“USPTO”) for the word “footware,” which will further help in kick-starting Nike’s smart shoes initiatives.

Adding to the crypto-buzz, prominent players from across industry verticals—including JP Morgan and Samsung, are positioning themselves to go mainstream in the near future.

The post Nike joins the crypto-race; files trademark application for CRYPTOKICKS appeared first on AMBCrypto.

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