2021-12-14 16:10 |
Eterlast, Europe’s first NFT (non-fungible token) studio to work with leading media companies and sports brands, has partnered with Immutable X, Ethereum’s first layer-two for NFTs. This advances Eterlast’s goals of bringing to being unique NFTs featuring celebrity sports and TV characters, music artists, and leading films.
Immutable X is a scaling solution that relies on the revolutionary zero-knowledge proof technology from Ethereum layer-two solution, StarkWare. It enables gasless NFT minting and trading, without compromising security on the NFTs’ most favored blockchain, Ethereum. At 9,000 transactions per second (TPS), Immutable X stands tall as Ethereum’s top NFT scaling solution. Presently, Immutable X powers some of the largest NFT platforms in DeFi (SuperFarm), Collectables (TikTok), and gaming (Gods Unchained), among many others.
With the partnership, famed media content producers and sports brands can now expand their digital coverage with gas-free and carbon-neutral NFTs. Even more, these characters get to monetize their large content libraries through the creation and sale of NFTs.
Additionally, Immutable X will ensure all Eterlast NFTs are decentralized and secured by Ethereum’s battle-tested security systems. Collectibles will also be tradable on all marketplaces supporting Immutable X, including OpenSea and Mintable, which will soon integrate with Immutable X.
Eterlast creates a new way for fans and enthusiasts to interact with their favorite sports teams and media personalities. It adds an exceptional experience to digital collectibles through platforms keen on NFT utility and value. Through Eterlast, users not only get access to these experiences but also many chances to collect and play to earn NFTs.
“The blockchain is reinventing the way we consume digital goods. For the first time in 20 years, the most iconic media and sports brands are opening their rights to new partners, and we intend to bring these rights to life through compelling NFT platforms, where fans can enjoy, play, earn, collect, and trade them. We are bringing the content that we consume daily to the metaverse through unique NFT experiences.” said Joan Roure, CEO, and founder of Eterlast. “Immutable X was the obvious partner choice for us as they have the industry-leading, zero-gas, environmentally friendly, carbon-neutral, Layer 2 scaling solution for NFTs that fits perfectly with our vision and we’re excited to be partnering with them.”
“We’re thrilled Eterlast has chosen us to help bring brands onboard the open internet of the metaverse: Ethereum. Immutable makes it ridiculously easy for anyone to build in hours via APIs, and seamless for buyers to trade on every supported marketplace while ensuring a complete carbon neutral impact,” added Robbie Ferguson, co-founder of Immutable.
The London-headquartered studio will soon launch its first NFT platform in mid-2022, backed by Founders Factory, one of the world’s top embryonic-stage investors. Currently, Eterlast is holding discussions with some of the world’s largest media companies and sporting IP owners to bring their content to the metaverse.
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