Google is finally getting into the world of non-fungible tokens (NFTs) via a partnership with NFT leader, Dapper Labs.

Announced on Tuesday by Forbes, search engine giant Google announced a strategic partnership with the fourth largest NFT blockchain studio, Dapper Labs, with an aim to support the development of new Web3 products and services, such as NFTs. The partnership is the first for Google in the NFT space, showing the massive strides the digital asset industry has taken in 2021.

Google and Dapper Labs signed a multi-year partnership with Google Cloud, acting as the network operator and providing the needed infrastructure to boost the growth of Flow blockchain, Dapper Labs’ main network. The partnership paves the way for developers on FLOW, who can now connect Flow access nodes at a lower latency due to Google Cloud’s infrastructure.

Speaking on the strategic partnership, vice president of Google Cloud North America, Janet Kennedy, stated,

“This new evolution of consumers reimagining their relationship, their ownership of digital assets, digital collectibles—this is just the very beginning. We're really excited about the work that Dapper Labs is doing and that we're providing that infrastructure and security for them.”

Through the partnership, Google aims to provide a developer-friendly environment for blockchain services. According to Kennedy, node operators on Flow will be free to use any hardware they wish, including Amazon Web Services, but promises to streamline the process making it easier for developers to integrate Google Cloud services and its software.

Since the start of 2021, Dapper Labs, the creator of popular NFT collections such as NBA Top Shot and CryptoKitties, has grown its user base exponentially, with the collective NFT sales records reaching a high of $680 million since its launch in September 2020. Currently, the platform ranks fourth in NFT sales, only lagging behind OpenSea, Axie Infinity, and CryptoPunks.

With the partnership with Google, Dapper Labs aims at reaching a billion users in the coming year as they scale NFT collections lines running on the FLOW blockchain.

Despite the recent tumble in NFT sales since hitting all-time highs in August, Google sets its eyes on building the future of Web3 products and services on its cloud service.

“This new evolution of consumers reimagining their relationship, their ownership of digital assets, digital collectibles—this is just the very beginning.”

“We're really excited about the work that Dapper Labs is doing and that we're providing that infrastructure and security for them.”

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