The Tampa Bay tight end, better known as “Gronk,” announced the launch of his non-fungible token (NFT) collection on Tuesday. The NFT collection consists of five digital trading cards that celebrate his four Superbowl championship wins, a statement from Gronk’s team reads.

NFTs are quickly gaining mainstream adoption as celebrities, players, and artists launch their own collections. NFTs are a unique collection that can take the form of artwork, music, pictures, videos, and other collectibles that are publicly verifiable since there are only a limited number of them.

Gronk’s NFT collection was created by popular Brazilian digital artist Black Madre, who previously worked with Nike, Tanqueray, Cheerios, and Jonnie Walker.

The queen of the pile is a 1-of-1 card that highlights the Superbowl career of Rob Gronkowski – “Career Highlight Refractor Card.” According to the announcement, this card commemorates the four Superbowl wins by Gronk. Rob's card is digitally signed and will give the buyer a chance to meet with the player and attend one of his games.

There will be 87 copies of each of the remaining four NFT collectibles, representing Gronk’s uniform number on the pitch.

This sets Gronk as the first NFL player to launch their own NFT, which could open up the field for other players to join the train. The rise of NFT marketplaces such as NBA Top Shot and OpenSea platform was key to Gronk launching his NFT cards; he said in a statement to BEG.

“Now fans will be able to get a piece of the action and share these iconic Super Bowl moments with me in this all-new digital format with my Championship Series NFT.”

The NFT collectibles will be sold for Ethereum on GRONKNFT.com in partnership with OpenSea Drops, an NFT marketplace launched by OpenSea earlier in the year.

The auction for the NFTs starts on Thursday, 11 March at 7 PM ET and will run till March 13 same time.

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