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Samsung is the latest big tech firm to offer NFTs to its consumers.The firm plans to launch NFTs within its range of new smart televisions.NFTs have gained traction in recent months with experts predicting that the asset class would balloon even further.

Samsung televisions would be offering NFT compatibility in 2022 to the delight of the ecosystem. The multi-billion-dollar industry is off to a great start this new year as experts anticipate a wider reach.

In a public announcement, Samsung announced the new range of smart televisions that it will be unveiling in 2022. According to the South Korean company, the new models will come packed with a new smart hub that supports NFTs and gaming.

“This application features an intuitive, integrated platform for discovering, purchasing, and trading digital artwork through MICRO LED, Neo QLed, and The Frame,” the company wrote about the new feature.

“With demand for NFTs on the rise, the need for a solution to today’s fragmented viewing and purchasing landscape has never been greater,” Samsung said in a statement with a publishing firm, The Verge. “In 2022, Samsung is introducing the world’s first TV screen-based NFT explorer and marketplace aggregator, a groundbreaking platform that lets you browse, purchase, and display your favorite art – all in one place.”

The new feature on the televisions by Samsung will allow individuals to preview non-fungible tokens before making a purchase and there will also be an option for users to trace the history of the NFT ownership before making the buy. The TVs will have a smart calibration feature that will seamlessly allow the display to appear “true-to-the-original image quality.” The televisions will be available to users in the coming months.

This is not Samsung’s first foray into NFTs as the company had made inroads in the space in the last 12 months. The tech company through its investment arm, Samsung Next has invested in some NFTs firms like Sky Mavis, Dapper Labs, The Sandbox, and Super Rare.

Since being an early investor in these companies, NFTs have captured the spotlight as the trend of digital ownership has taken off alongside the metaverse. Samsung with significant investments in both spheres feels the time is right for a direct approach to NFTs. 

The rising institutional adoption of NFTs led Kevin O’Leary to comment that the non-fungible tokens will be a larger asset class than Bitcoin. NFTs total sales volume surged beyond $14 billion in 2021 and looks set to surpass the metric in 2022.

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