MicroStrategy, the business intelligence firm led by Michael Saylor, has ramped up its Bitcoin (BTC) acquisition strategy for the sixth consecutive week. This latest purchase comes as BTC has surged to new all-time highs, with the leading cryptocurrency recently surpassing the $106,00 mark on Monday.

On Monday, Michael Saylor announced that MicroStrategy acquired an additional 15,350 BTC for approximately $1.5 billion, averaging around $100,386 per Bitcoin. 

This acquisition contributes to the firm’s substantial Bitcoin portfolio, which now totals 439,000 BTC, purchased for about $27.1 billion at an average price of $61,725 per Bitcoin. 

Interestingly, Saylor also disclosed in a social media post on X (formerly Twitter) that the firm’s Bitcoin holdings have yielded notable returns, boasting a 46.4% gain quarter-to-date (QTD) and 72.4% gain year-to-date (YTD).

This bullish momentum in the market follows increased optimism since November 5, when President-elect Donald Trump secured a new term in the White House with key promises made throughout the year to the industry. 

Investors are now confident that Trump’s new administration would make regulatory changes that could create a more favorable climate for digital assets. The US crypto market has encountered considerable difficulties in recent years, particularly from the US Securities and Exchange Commission (SEC).

The recent uptick in Bitcoin’s price is further evidenced by a significant trading volume increase, with CoinGecko reporting a $92 million surge in the past 24 hours—a 54% increase compared to the previous day. 

However, MicroStrategy’s aggressive Bitcoin investment strategy has not only influenced the cryptocurrency market but has also positively affected its stock (MSTR) price. 

Following the announcement that MicroStrategy would be listed on the Nasdaq 100 index last week, shares of the company rose over 3% in premarket trading. 

The inclusion in the Nasdaq 100—a benchmark for technology stocks—takes effect on December 23 and is expected to attract significant investment flows, potentially leading to $2.1 billion in stock purchases from over 200 exchange-traded products that track the index.

Bernstein analyst Gautam Chhugani remarked on Monday that MicroStrategy’s strategy to Bitcoin purchase is “unprecedented,” establishing the company as the largest corporate Bitcoin owner, with around 2% of the total supply. Chhugani commented:

MSTR’s Bitcoin buying program is unprecedented on the street, and inclusion in Nasdaq 100 further improves MSTR’s market liquidity, expanding its capital flywheel and Bitcoin buying program.

At the time of writing, BTC has managed to consolidate at $103,900 for the past few hours after surging to new all-time highs. The market’s leading crypto recorded gains of 2% and nearly 6% in the 24-hour and weekly time frames, respectively.

Featured image from DALL-E, chart from TradingView.com

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