John Hegarty: 90 percent of content is crap

John Hegarty: 90 percent of content is crap
ôîòî ïîêàçàíî ñ : thenextweb.com

2019-5-9 17:37

Emma Harman, Managing Director EMEA for Whaler, a company that connects businesses to creators; and John Hegarty, founder of Bartle Bogle Hegarty (BBH), a creative agency, talked about how technology aids brands and creators at TNW2019 conference today.

Hegarty said that 90 percent of content around us was crap, but noted technology was really helping creators and influencers who are trying to make a difference. He added that great brands try and create a movement that changes the world, and companies like Whaler and influencers are shaping up that message nicely.   Harman opined that brands in today’s age need to…

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