Influencer marketing needs to clean up its act in 2019

2018-12-20 02:00

If you can’t help but roll your eyes when you hear the word ‘influencer’ then trust me, you’re not alone. Earlier this year, one of the biggest social media influencers in the world told his colleagues to get a real job.

So, does this mean the end is nigh for influencer marketing? While the platform is cluttered with posts promoting gummy bear-shaped vitamins, teeth-whitening products, and laxative tea, Instagram is also home to authentic influencer accounts that pique the interests of a massive array of audiences. From mainstream travel, lifestyle, and fashion influencers, to those that cater to niche interests such…

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The New York Times ‘Blockchain Influencers’ List is a Joke…Right?

When a major publication like The New York Times considers you a leader or ‘influencer’ in the blockchain space, chances are you’re probably working for a bank or the government.   Here Come The ‘Blockchain Influencers’ In an industry inspired by Bitcoin, specifically created to shun authority and eliminate trust, the idea of leaders seems like a joke to anyone who’s been in this space longer than a year.

2018-6-29 15:00