Indian court rules that Asus can’t use its ‘Zenfone’ brand over trademark complaint

2019-6-5 14:56

Yesterday, Delhi high court banned phone maker Asus from using the name ‘Zenfone,’ ‘Zen,’ or any similar trademark for its products. The court said that the trademark belongs to Telecare, which filed the suit for infringement and passing off.

  Telecare owns the trademarks ‘ZEN’ and ‘ZEN MOBILE’ since 1999, and uses it to produce phones, tables, and accessories under that brand name since 2008. Asus has been selling phones in India under the Zenfone series name since 2014. The court said in a statement that Asus has used the trademark for identical goods (mobile phones) used by Telecare: “. . the triple identity test…

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