Immutable, a leader in the blockchain gaming industry, has officially launched its Immutable Passport. This universal profile system aims to simplify the signup process for Web3 gamers and enable players to carry identity, achievements, and digital assets across multiple online games and marketplaces.

Currently a complex and potentially off-putting process for gamers interested in trying Web3 games, Immutable Passport offers a simple and secure solution for game studios and marketplaces. Already integrated into five web3 games and marketplaces, including Gods Unchained, Blocklete Golf, Bleacher Report Watch2Earn, TokenTrove, and AtomicHub, Immutable Passport brings its benefits to a current user base exceeding 500,000 people.

With Immutable Passport, each user receives a unique, secure identity, streamlining their entry into games and marketplaces and ensuring the continuity of their assets, funds, and achievements across platforms.

In the works since it was announced last February, Immutable Passport also introduces passwordless sign-on and automated wallet creation. The Passport dashboard lets players discover new games, manage funds, link third-party wallets, organize in-game items, and increase security. It also has a Google or Apple login function.

Immutable case studies indicate that Passport users are more than twice as likely to complete the onboarding process compared to traditional email+wallet methods, making it a potential game-changer for developers seeking to attract and retain players.

With the announcement, Robbie Ferguson, Immutable‘s President and Co-Founder, highlights a significant challenge in the Web3 gaming industry: user acquisition. “Ask any web3 game or marketplace about the biggest barrier to adoption, and they’ll talk about user acquisition.” 

He emphasizes the benefits of Immutable Passport for developers, stating, “It’s incredibly frustrating to spend countless hours building a superb game only to lose potential players because of a complex and cumbersome signup process. That’s why our developer partners love Immutable Passport. It increases user acquisition, optimizes transaction conversion rates, and gives players a smooth, seamless experience that enables them to explore new worlds and participate in new economies like never before.”

One highly successful game that has embraced Immutable Passport is Gods Unchained, a popular tactical trading card game. Boasting over $52 million in card exchanges, 450,000 registered players, and a strong presence in the web3 gaming sector, Gods Unchained is a prime example of the success achieved through Passport integration. As a special offer to commemorate Immutable Passport’s launch, Gods Unchained will provide players with a free NFT airdrop available until December 31st, according to the announcement.

Immutable Passport represents a forward-thinking advancement in the Web3 gaming and marketplace landscape. By simplifying signups, providing a secure identity for each user, and ensuring easy access to games and marketplaces, Immutable Passport will hopefully set the stage for a more streamlined and enjoyable Web3 gaming experience.

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