Grayscale Launches National Ad Campaign Aimed at Driving Cryptocurrency Adoption

2020-8-11 17:16

Grayscale Investments has launched a nationwide cryptocurrency-focused ad campaign in the US intended to get more people into the crypto space.

On Friday, Grayscale’s founder Barry Silbert announced the launch of the campaign tweeting,

Are you ready? @Grayscale’s national ad campaign kicks off next week with a TV ad on CNBC, MSNBC, FOX, and FOX Business. We’re going to brrring crypto to the masses.

As of today, the campaign is live with Grayscale’s official account posting one of the ads:

Our new commercial debuts TODAY… Trust us: AUDIO ON! #GoGrayscale pic.twitter.com/hPhUgp7HiY

— Grayscale (@Grayscale) August 10, 2020

The ad elicited a predictable wave criticism from crypto Twitter, with many voicing a bit of disappointment.

A primary complaint was that the advertisement does not mention Bitcoin specifically until the end. Another issue of contention was that it also features a voice-over that many found difficult to understand.

But the campaign also received reactions that were more positive and focused on the bigger picture. The founder of BlockWorks Group, Jason Yanowitz, simply took it as a precursor to a big week in Bitcoin:

Grayscale is running Bitcoin ads this week on CNBC, MSNBC, Fox, and Fox Business.

Get ready for a massive week for Bitcoin.

— Yano (@JasonYanowitz) August 9, 2020

The campaign comes on the heels of announcements that Grayscale has over $5.5 billion in assets under management and that the firm had even recently applied for its Ethereum trust to become an SEC reporting company.

What’s your opinion of the ad? Let us know in the comments.

The post Grayscale Launches National Ad Campaign Aimed at Driving Cryptocurrency Adoption appeared first on BeInCrypto.

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Источник: beincrypto.com

grayscale campaign → Результатов: 37


Grayscale kicks off national cryptocurrency ad campaign on CNBC, MSNBC, FOX

Grayscale Investments, a crypto investing and asset management company, has launched a nation-wide cryptocurrency ad campaign with TV commercials airing on CNBC, MSNBC, FOX, and FOX Business in the United States Barry Silbert, the company’s CEO, announced the campaign last week, while Micheal Sonnenshein, Grayscale’s managing director, shared the ad on Twitter earlier today.

2020-8-11 04:16


Фото:

Grayscale Set to Launch Crypto Ad Campaign on CNBC, MSNBC, FOX, and FOX Business

Grayscale Investment, the world’s largest crypto asset fund manager is bringing bitcoin (BTC), ether (ETH) to people’s television. A Well-Timed Campaign? In a recent tweet, Barry Silbert, the founder and CEO of Digital Currency Group, the parent firm of Grayscale Investment, Genesis Trading, and crypto publication Coindesk stated that Grayscale is set to kick-start a nationalRead MoreRead More.

2020-8-9 15:07


New #DropGold Ad Campaign by Grayscale “It’s Time To Go Bitcoin” Gets Novogratz Comments

There is a fierce legitimacy battle happening right now between gold and Bitcoin. One of the main reasons for that is the current macro-economical situation of the world, which is uncertain. This has prompted Grayscale Investment, an investment crypto company considered to be the largest crypto asset manager in the world, to give its opinion […]

2019-10-24 00:48


New Poll: Over 75% Investors Pick Bitcoin (BTC) As Their Store Value Choice, Beating Gold And Silver

In a poll by CNBC Futures Now, Bitcoin (BTC) overwhelmingly emerged as the favorite store of value amongst its followers. Of the 4,221 voters who took part in the vote, 75% selected BTC as their choice asset compared to gold and silver with 19% and 6% of the votes respectively. The #DropGold campaign by Grayscale […]

2019-7-29 19:42


U.S Securities and Exchange Commission’s acceptance of crypto is ‘a question of when not if,’ claims Barry Silbert

Proponents of the cryptocurrency industry have been responsible for the creation of awareness within the digital asset ecosystem. One of the industry’s major advocates has been Grayscale Investments’ CEO, Barry Silbert, who was in the limelight recently owing to the organization’s DropGold campaign.

2019-7-13 19:30


Bitcoin [BTC] price tide buoys Grayscale AUM over $2 billion as #DropGold campaign gathers steam

Bitcoin [BTC], often touted as the digital gold, aims to replace its tangible equivalent and is certainly doing so when portfolios are scrutinized. With Bitcoin adding over $5,000 to its price at which it began the year, investment in the top cryptocurrency is seeping away the market share of Gold, with one key player gathering […] The post Bitcoin [BTC] price tide buoys Grayscale AUM over $2 billion as #DropGold campaign gathers steam appeared first on AMBCrypto.

2019-5-29 09:23


Фото:

Grayscale Reports $3.2 Million Average Weekly Investments in Bitcoin Trust

The first quarter of 2019 was bullish for the digital asset management firm Grayscale Investments and the company is gearing up to have another run. According to a first quarter “Digital Asset Investment Report” from the company, published on May 13, 2019, product inflows from Grayscale Investments grew by 42 percent over Q4 2018.

2019-5-15 19:23


Bitcoin is Not a Replacement for Gold’s Near $8 Trillion Market Cap, Says World Gold Council

It is well-known that blockchain is a very destructive technology, and crypto, by its very nature, is set up to compete with and possibly overtake fiat currency at some point in the future and this was made obvious when a viral campaign called #dropgold hit the internet, which was backed up by Grayscale Investment. The […]

2019-5-3 18:17


Фото:

New Investor Campaign Calls to Prepare for Future, Replace Gold with Bitcoin

The movement to decouple gold from the world economy started in 1971. Now, it returns to the forefront with the “It is Time to Drop Gold” campaign launched by Grayscale. ‘Bitcoin Has Superior Physical Properties’ On May 1, 2019, Grayscale Investments, one of the largest digital currency asset managers, launched a provoking campaign aimed at challenging investors to reconsider their traditional beliefs about gold investing and instead embrace Bitcoin as a superior alternative.

2019-5-2 06:00


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