Google’s two-pronged plan to dominate consumer-to-business messaging

2019-1-27 22:30

At the end of last year, Google announced it was officially pulling the plug on Allo, its latest in a long list of failed messaging apps. That list includes Google Wave, Google Plus, Google Buzz and, most recently, Google Hangouts (which has evolved into the enterprise-focused Hangouts Chat and Hangouts Meet).

But while its consumer messaging strategy remains confusing, Google is making an aggressive two-pronged attack into the world of business messaging. As a result, it appears to be on a collision course with one of its big tech rivals. Google My Business messaging Back in July, Google quietly gave…

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