Glory Star New Media Group Holdings Limited , a leading digital media platform and content-driven e-commerce company in China, today announced that it has launched three new live stream shows on its CHEERS e-Mall platform, “CHEERS Foodies,” “The Big Brand,” and “10 Yuan, Go!” These new shows create a brand new live shopping experience for three different shopping categories including food and beverage, cosmetics, and daily necessities. To date, the Company has seven unique live stream shows being broadcasted daily on its CHEERS e-Mall platform. The high viewership and high sales conversion rates of the live stream shows on CHEERS e-Mall have contributed to the Company’s increased competitiveness in the video content-driven e-commerce industry.

“CHEERS Foodies” is an interactive, live promotion show that promotes the low-priced products on the Company’s CHEERS e-Mall platform through collaborations among celebrity influencers and viewers to create foods and beverages products which are based on customized recipes by viewers. Viewers are able to personalize their recipes using multiple products that are offered through the CHEERS e-Mall, including fresh fruits and vegetables, pastries, snacks and different types of drinks, and have their recipes created by the invited influencers during the show.

“The Big Brand” is a live stream show that promotes cosmetic products from top beauty brands while providing detailed advice and evaluation on various products to its viewers. Viewers are also able to purchase the showcased cosmetic products through the Company’s CHEERS e-Mall platform at low prices with significant discounts.

“10 Yuan, Go!” is a live stream education show that promotes various high quality and inexpensive necessities and day-to-day products, along with suggested uses in various situations for everyday life.

Over the past year, Glory Star’s CHEERS video application has built a strong foundation in using technology to develop and grow the Company’s e-commerce market, through 5G and augmented reality technologies to AR scene construction, video on demand, and intelligent retail to enhance and improve the visual and consumer experiences for its users. The Company is also further developing the commercial applications of blockchain and non-fungible token technologies within its consumer platforms. Through frequent improvements to its consumer platforms while creating high-quality consumer content, Glory Star continues to increase its user traffic while also developing a unique, content-driven e-commerce ecosystem.

By continuously improving the quality of its content-driven ecosystem, Glory Star consistently delivers significant value and convenience to its users, whether they are playing games, watching videos, watching live broadcasts or even shopping. Furthermore, the newly independent operations of the Company’s CHEERS e-Mall and CHEERS video application continue to be key growth drivers for the Company, through the complemental nature of the unique technology, premium content, and strong consumer data insight made possible by the Company’s content-driven ecosystem.

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