Customer experience is about emotion, not technology

2019-5-8 13:25

The most amazing event of my life? This is, so far, undoubtedly the birth of my son. The whole experience did something strange to me. I can precisely remember the hours leading up to his birth.

How we woke up, drove to the hospital, the conversations we had. I even remember the smell of the early morning when we walked outside. I can describe the events from minute to minute. No, it’s not that I have the memory of an elephant, the human brain is just wired to store awe-inspiring emotional experiences differently — as discovered by brain researchers at…

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