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Blockchain is taking its place in the octagon after a partnership announcement between highly rated Ethereum based game, CryptoKitties’ creator, Dapper Labs and Ultimate Fighting Championship (UFC). The partnership will see the blockchain-based firm create tradable collectibles of UFC fighters such as Conor McGregor and Khabib.

Dapper Labs is widely known for its CryptoKitties game, a dApp on Ethereum blockchain that was so prominent in 2018 that it crashed the blockchain for a number of hours.

The UFC are entering the digital collectables/cryptocurrency space in a partnership with Dapper Labs. pic.twitter.com/BYc8XaoB2j

— Aaron Bronsteter (@aaronbronsteter) February 25, 2020

The agreement states the two firms will develop a new digital experience that will offer the fans across the globe a platform to trade, buy, sell and own their own UFC-branded collectible cards on the blockchain. Dapper Labs platform, The Flow, which launched at the end of 2019 will host the users’ collectibles.

Speaking on the partnership with UFC, CEO of Dapper Labs, Roham Gharegozlou, said,

“Working with the UFC, we are showing what’s possible when you give an engaged fan base a real ownership stake in the game they love and the communities they’re a part of.”

UFC is widely known for embracing digital solutions for the future having previously advertised Litecoin (LTC), a cryptocurrency, in the Octagon. Notwithstanding, Ben Askren, a prominent UFC fighter has also shown his love of cryptocurrency promoting the industry in the past few months.

Tracey Bleczinski, UFC Senior Vice President, Global Consumer Products, hopes the latest partnership with Dapper Labs will promote digital solutions in the field even further. Bleczinski further said,

“UFC is thrilled to partner with Dapper Labs to offer a new form of digital collectibles to our global fan base. UFC prides itself on being innovators in sports technology, and Flow is another way to provide our fans with the best entertainment experience.”

[Also Read: CryptoKitties' Dapper Labs also partnered with the NBA last year]

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