Tech marketers have been using celebrity endorsements for decades – Microsoft and Apple have relied on this method to flock their goods to the masses since the ’80s – and the cryptocurrency industry, although nascent, is no different.

In the beginning, one could argue the objective was to put a friendly, familiar face on a product to make it more relatable to the average consumer. Today, it’s much more about the cool factor and reinforcing the link created between the endorser, the product, and the consumer. We live in a world where celebrities, or the new generation of influencers, are…

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