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Crypto.com (CRO/USD) and the Australian Football League (AFL) announced Sunday evening a new five-year partnership. As part of the deal, Crypto.com will serve as the Official Cryptocurrency Exchange and Official Cryptocurrency Trading Platform of the AFL and the women’s AFLW league.

According to a press release dated Jan. 16, the global cryptocurrency platform also secured the exclusive naming rights partner for all Toyota AFL Premiership Season and Final Series matches: ‘Crypto.com AFL Score Review.’

The AFL is the first Australian-based sports league to secure a partnership with Crypto.com, the press release noted. Other global sports brands that have already teamed up with Crypto.com include the NHL’s Montreal Canadiens, Paris Saint-Germain Football Club, the NBA’s Philadelphia 76ers, among others.

Meanwhile, the AFLW has become the first elite women’s sports competition to collaborate with Crypto.com.

Gillon McLachlan, AFL Chief Executive, said in the press release he is “delighted to partner” with Crypto.com. AFL Executive General Manager Customer and Commercial Kylie Rogers added:

Crypto.com has partnered with a number of elite sporting codes across the world and the AFL is proud to be the first Australian sports league and elite women’s competition globally to work alongside an organisation that shares our passion to progress the future of elite sport and technology.

Crypto.com Co-Founder and CEO Kris Marszalek said in the press release the company is “committed to investing in Australia.” The country is seen as a “key market leader” in cryptocurrency adoption. He added:

The AFL and AFLW are perfect platforms to associate ourselves with Australian sports and culture. It is by far the most popular spectator sport in the country that has been played for over 150 years, a rich history that uniquely brings Australians together in a way that we are truly inspired by.

Also, Crypto.com General Manager Asia & Pacific Karl Mohan commented that its consumer research found 53% of crypto investors in Australia are female. As such, the newly announced partnership “will resonate well with all footy fans” across the country. The executive added:

We couldn’t be happier with the timing of this partnership at a moment when more Australians are engaging with cryptocurrency and the Australian Government is taking steps to put necessary regulations in place to protect consumers while fostering innovation.

The post Crypto.com secures five-year partnership with Australian Football League appeared first on Invezz.

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