How to perfect your digital copywriting

Does anyone actually know what it means to be a copywriter in the digital age? Each and every day, a wave of ecommerce shoppers, avid article readers, and tech-tool consumers flood the internet, usually enticed to visit landing page after landing page by copywriters who have targeted them with ongoing determination. дальше »

2018-11-26 21:30

We’ve got 99 problems — does your app solve one?

Everyone knows that apps fail. No one wants to build a mobile app that gets one thousand downloads and then capsizes into the app store abyss. So how do you make sure that your app won’t turn into one of those depressing statistics? How do you create a winning product that’s adopted by millions of users? As a mobile app industry veteran, I’ve found that what sets many successful apps above the rest is the way they address a deep-seated need or desire users have. дальше »

2018-11-26 17:30

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Why I use VPNs all the time (and so should you)

More and more web-browsers in the contemporary age are beginning to rely on virtual private networks (VPNs) for a myriad of reasons, which has led to a boom in their proliferation. Many people still don’t know anything about VPNs, however, and certainly don’t know where to start when it comes to learning about them and whether they can be trusted. дальше »

2018-11-24 20:15

Email on mobile sucks, but it’ll get better in the next 10 years

It’s not the apps – they’ve got better. It’s not even the devices – they’re faster, slicker, with shortcuts and enhancements that make it easier, but not good. The problem is the medium itself – mobile communication has aspired to take over the entirety of our business communication, but the awkward way in which we type and the inconsistencies of a purely touch-based interface utterly shred precision and accuracy. дальше »

2018-11-17 21:30

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#Metoo (sort of)

When the #metoo movement began, I wrote an article, yelled on social media, and attended my local Women’s March. Satisfied with my contribution, I placed my attention elsewhere. And then our elected representatives confirmed a man for the US Supreme Court who, without even taking into account his guilt or innocence, has no place seated on that tribunal. дальше »

2018-11-13 03:03

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Metoo, sort of…

When the #metoo movement began, I wrote an article, yelled on social media, and attended my local Women’s March. But that’s it. I assumed that this problem would take care of itself. And then our elected representatives placed a man on the US Supreme Court who, without even taking into account his guilt or innocence, has no place seated on that tribunal. дальше »

2018-11-13 03:03

What happened to our VR future?

The latest innovation from Oculus — the Oculus Quest — was supposed to take the digital world by storm, but a relatively muted response from the tech community has many scratching their heads and wondering if VR is really all that it’s made out to be. дальше »

2018-11-10 17:30

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We should all worry about corporate control of data

The information age has delivered innumerable wonders to us and continues to churn out astonishing innovations on a daily basis. The only reason that contemporary society enjoys such awesome technology and progress these days is that we can gleam so much insight from our data, particularly when we combine disparate datasets together and comb through them with analytics technology. дальше »

2018-11-9 20:49

Our lack of interest in data ethics will come back to haunt us

When was the last time you saw a creepy ad on Facebook, which seemed to know about a product you were discussing with a coworker? Or when was the last time you noticed that your Google search had been modified to suit variables like your current location and personal interests? These micro-events happen on a daily basis for most of us, and are reminders of how valuable and how ubiquitous our data really is. дальше »

2018-11-3 21:30

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Is Tim Cook the champion of privacy?

Today’s ceaseless data scandals have everyone talking about privacy, especially insofar as our favorite digital devices and platforms are concerned. Few companies have been at the center of the media maelstrom focused on privacy than Apple, the world’s most valuable and most-tech savvy corporation. дальше »

2018-10-27 01:18

The 7 deadly sins of email security

Email is one of the most fundamental forms of business communication today. Not many of us can imagine our lives without it. But with one in every 100 emails disguising a hacking attempt, what can we do to better protect ourselves against those nefarious bandits wanting to get to our sensitive data? Considering that more than 205 billion emails are sent daily across the Internet, one would be forgiven for thinking, with apologies to Mark Twain, that reports of its demise are greatly exaggerated. дальше »

2018-10-21 15:30

Netflix tests ads: No need for drama

News of Netflix testing ads spread like wildfire and caused outrage among bingers worldwide, but there’s no need to fret. For me, the proportions of the meltdown only show that most people have little idea about what Netflix ads really are and how they could actually benefit our watching experience. дальше »

2018-10-20 15:30