Binance has just announced on stage at Binance Blockchain Week that co-founder Yi He has been promoted to co-CEO as the company edges toward 300 million users. The move formalizes a role He has long played inside the business and signals Binance’s push to scale product innovation and expand its global footprint.

Speaking at the event, CEO Richard Teng praised He as “an integral part of the executive leadership team since the launch of Binance,” and said her “innovative and user-focused approach” has helped shape the company’s vision, culture and bottom-up strategy. Teng called the appointment “a natural progression” and said He will help guide the firm “from strength to strength.”

Teng used the moment to reiterate Binance’s broader goals. “We remain dedicated to being the most trusted and regulated exchange in the world, always putting our users first,” he said, adding that the platform is working toward a long-term target of one billion users. He singled out Yi’s role in growing the community and driving product work as key to those ambitions.

Yi He, for her part, said she was honored to accept the co-CEO role and welcomed the opportunity to build beside Teng. “I am honored to build alongside Richard, who brings decades of experience in regulated financial markets and was among the first to regulate crypto in its early days,” she said. Yi stressed that their complementary perspectives will help Binance lead the industry through what she called a pivotal time, while “responsibly expand[ing] our global presence and drive[ing] sustainable innovation with our users always at the center.”

The promotion shows Binance’s dual focus on product-led growth and regulatory engagement as it tries to translate a massive user base into deeper adoption of Web3 services. For now, the company’s message is straightforward: with Yi He elevated to co-CEO and the platform approaching 300 million users, Binance is doubling down on user-centric development and global expansion.

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